{"id":10496,"date":"2022-04-19T18:29:18","date_gmt":"2022-04-19T18:29:18","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=10496"},"modified":"2023-03-13T15:23:11","modified_gmt":"2023-03-13T15:23:11","slug":"content-repurposing-for-digital-business-why-and-how","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html","title":{"rendered":"Content Repurposing For Digital Business: Why and How?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;ve been in the business for a while now, you must&#8217;ve encountered the phrase &#8216;content is king.&#8217; Because in this digital age, it truly is. Content that captivates and resonates with your target audience is a gem. Most of the time, it&#8217;s the primary factor in achieving business goals in this highly competitive industry.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\n<p>Today, tech companies significantly rely on digital marketing to raise awareness about their products, get traffic, and support sales. In this regard, producing content is the primary activity of any brand that can ensure the attraction of leads. Companies hire specialists and content creators to meet the demands of the clients and interest the prospects.<\/p>\n<p>One of the approaches that can significantly add to content production and distribution is content repurposing. Notably, it is beneficial for cross-platform publishing when the marketers reuse content published on one platform for another one.<\/p>\n<p>In this article, you will know more about the content repurposing concept in terms of digital business operation and see some tips on how to reuse content.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658a083b2ce\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658a083b2ce\"  type=\"checkbox\" id=\"item-65658a083b2ce\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#What_is_Repurposing_Content\" title=\"What is Repurposing Content?\">What is Repurposing Content?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Reasons_for_Using_Content_Repurposing\" title=\"Reasons for Using Content Repurposing\">Reasons for Using Content Repurposing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#How_to_Repurpose_Content\" title=\"How to Repurpose Content?\">How to Repurpose Content?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Focus_on_evergreen_content\" title=\"Focus on evergreen content\">Focus on evergreen content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Turn_info_into_ebooks_or_guides\" title=\"Turn info into ebooks or guides\">Turn info into ebooks or guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Use_infographics\" title=\"Use infographics\">Use infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Integrate_stats_into_social_media_and_case_studies\" title=\"Integrate stats into social media and case studies\">Integrate stats into social media and case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Add_colors_to_old_posts\" title=\"Add colors to old posts\">Add colors to old posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Utilize_webinars_to_back_video_marketing\" title=\"Utilize webinars to back video marketing\">Utilize webinars to back video marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\/#Build_connections_around_expertise\" title=\"Build connections around expertise\">Build connections around expertise<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Repurposing_Content\"><\/span><strong>What is Repurposing Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before all, repurposing content is the approach that contemplates using the existing content that you have to create other types of materials that the business can utilize for its content marketing needs. In particular, when you choose to reuse content, you are likely to change the content&#8217;s audience, platform, and format.<\/p>\n<p><span style=\"font-weight: 400;\">One example is repurposing a blog post and turning it into an infographic, podcast episode, or video. But to do that, you need to employ effective strategies to make the content relevant and up-to-date. This will improve its performance in search engines and attract more traffic. This is what <\/span><a href=\"https:\/\/www.clearscope.io\/blog\/content-refresh-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content refresh<\/span><\/a><span style=\"font-weight: 400;\"> is all about.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others expand the content by adding images and videos to make it more engaging. At the same time, some optimize the content by adding targeted keywords and meta descriptions.<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\n<p>However, considering that editing and adjusting materials take less effort than producing new ones, it creates certain benefits for the business. Firstly, you can maximize the content efforts of the team. Secondly, the team enlarges its possibilities by covering other strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reasons_for_Using_Content_Repurposing\"><\/span><strong>Reasons for Using Content Repurposing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content repurposing examples prove that such a tactic can be beneficial for the business due to the following:<\/p>\n<ul>\n<li>When you reuse content materials, you get a chance to deliver them across different platforms. Considering that every blog, forum, or social media has its audience, you can use the same facts but from different angles.<\/li>\n<li>Content repurposing allows you to reuse content pieces of older posts adding to the posting frequency. It is a proven fact that consistent and frequent posting improves visibility. With the defined pool of materials, you can determine the appropriate pieces for the content plan that will be rich and valuable in terms of customer needs.<\/li>\n<li><strong>SEO opportunities. <\/strong>Besides, you can attain backlinks if using the best parts of the successful content pieces. A good case study can be a basis for a guide or article. The research can be cited by the experts and opinion leaders, creating opportunities for essential backlinks. Besides, infographics seem to be an effective way to get backlinks and website promotion, which usually appear from presentations and guides people write to improve their blogs.<\/li>\n<\/ul>\n<p>Let&#8217;s consider a post, the one that gets a lot of traffic, supported by the data and research, as an example. Notably, you can use it as the basis for greater diversification of content and better answer to customers&#8217; needs. Moreover, one can modify it to offer insights to the experts for the subsequent promotion.<\/p>\n<p>To do so, a marker would need to define all the data, present it in the form of infographics, and outreach an expert or a blogger. For the visualization, one can use some content repurposing software or graphic design tools like Piktochart.<\/p>\n<p>For the outreach, you can take an email finder or email verifier if you have an email in mind (check this one if such a technique is new to you <a href=\"https:\/\/getprospect.com\/email-verifier\" target=\"_blank\" rel=\"noopener\">https:\/\/getprospect.com\/email-verifier<\/a>). That way, you will be able to get the expert and improve your reach and get a backlink.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Repurpose_Content\"><\/span>How to Repurpose Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, content repurposing can bring some benefits. However, you need to do it right to maximize your marketing efforts. These universal tips will be helpful not only to b2c actors but for b2b and saas businesses as well.<\/p>\n<p><span style=\"font-weight: 400;\">Often, marketers&#8217; foundation for content repurposing relies on engagement, traffic, and shares. You need to identify and leverage which posts performed well in the past. And after you&#8217;ve added the necessary materials to the content, promoting it on the right channel to reach new audiences is crucial.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_evergreen_content\"><\/span>Focus on evergreen content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, if you decide to reuse content you have, focus on evergreen pieces that have a long-term value for the clients. They refer to guides, recommendations, pieces of advice from experts, and data. At least, it will save you time the content creators usually spend on research of information.<\/p>\n<p><span style=\"font-weight: 400;\">Evergreen content remains relevant and valuable over time. You must identify these pieces and address any gaps you may discover. Remember that although the content is relevant, it may need to be updated with new information.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turn_info_into_ebooks_or_guides\"><\/span>Turn info into ebooks or guides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try to identify the successful pieces and make the collection that you will be able to include into a guide or make an ebook out of it. Content repurposing works both ways: you can accumulate meaningful things into one whole thing, or vice versa, take the details and share them as separate pieces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_infographics\"><\/span>Use infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the same time, you can use content repurposing tools to create pictures and infographic elements for social media. In particular, graphic designing tools, including Piktochart, <a href=\"https:\/\/www.digital-web-services.com\/canva-coupon-code-for-free-graphic-logo-designing.html\">Canva<\/a>, and other editing tools, can help you create infographics worthy of the prospect&#8217;s attention and reading.<\/p>\n<p>What can you utilize as a source for the infographics? Data, conclusions, citings, recommendations. Taking out details and underlining the article&#8217;s key findings in the form of infographics would significantly add to your social media page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integrate_stats_into_social_media_and_case_studies\"><\/span>Integrate stats into social media and case studies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your social media posts should provide value to the readers. If you are a B2B or <a href=\"https:\/\/blog.hubspot.com\/service\/top-saas-companies\" target=\"_blank\" rel=\"noopener\">SaaS company<\/a>, the stats can interest your audience. Moreover, if they value case studies, the stats are the way to present the information. Why? The value figures and data are based on the research as they offer them more insight and talk facts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_colors_to_old_posts\"><\/span>Add colors to old posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another thing is that the marketer can repurpose ideas and use the old posts to contribute to the marketing operation. To be effective, you should make your content relevant. In particular, the industry is constantly developing, and your content will benefit from the addition of new trends or an update on the information. That&#8217;s why you should update the old pieces that were published years ago with the latest news, research pieces, and case studies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_webinars_to_back_video_marketing\"><\/span>Utilize webinars to back video marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interestingly, when you hold digital events, you can use pieces from there to create ads, commercials, social media posts, or use in video marketing. In particular, webinars are usually full of insights and answers to the issues due to the guests&#8217; expertise and Q&amp;A sessions. With the help of <a href=\"https:\/\/www.digital-web-services.com\/invideo-review-online-intro-video-editor.html\">video editors<\/a> or video content repurposing software, you can insert parts with the insights into the social media pages in an easy way and reuse content to promote the subsequent events.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_connections_around_expertise\"><\/span>Build connections around expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lastly, you can apply repurposing content to develop business connections and enlarge your online presence. The opinion leaders and experts can become mediums to different audiences. How? For instance, you have a case study that needs modification. Instead of creating a new survey, you can ask experts to comment on the existing ones and add their data. In this regard, you can look for experts&#8217; and bloggers&#8217; emails with the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-finder-getprospect\/bhbcbkonalnjkflmdkdodieehnmmeknp\" target=\"_blank\" rel=\"noopener\">GetProspect email finder tool<\/a> and offer them a piece to contribute into.<\/p>\n<p>After they contribute to your article or work, ask them to mention your work and tag you on social media. That way, you can increase your online presence. Besides, you are likely to repurpose ideas of various leaders and create more relevant content for your social media or site.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wpsm-testimonial\"><div class=\"wpsm-testimonial-content\">Author Bio: Hi, I am Roman, a content specialist at GetProspect. I juggle words to educate and share insights about digital marketing, content creation, and product promotion. I genuinely believe that a quality writing piece is a key to a fruitful conversation. Every word counts\u2014every word impacts. If you have a proposal for cooperation, I am happy to answer your questions on Linkedin<br \/>\n<\/div><div class=\"wpsm-testimonial-author\">Roman Gryshuk<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been in the business for a while now, you must&#8217;ve encountered the phrase &#8216;content is king.&#8217; Because in this digital age, it truly is. Content that captivates and resonates with your target audience is a gem. Most of the time, it&#8217;s the primary factor in achieving business goals in this highly competitive industry.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[26,21],"tags":[286,398],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Repurposing For Digital Business: Why and How? | DWS<\/title>\n<meta name=\"description\" content=\"Content repurposing for digital business and here also know the best tips on how to reuse content with reasons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/content-repurposing-for-digital-business-why-and-how.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Repurposing For Digital Business: Why and How? 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