{"id":12165,"date":"2022-08-10T15:39:46","date_gmt":"2022-08-10T15:39:46","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=12165"},"modified":"2023-11-25T02:14:04","modified_gmt":"2023-11-25T02:14:04","slug":"essential-tips-on-running-a-thorough-email-deliverability-audit","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html","title":{"rendered":"Essential Tips on Running a Thorough Email Deliverability Audit"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Modern e-commerce organizations go to all lengths to reach out to their current and potential customers, and email is one of the staples of marketing campaigns they run. Companies leverage this engagement and communication channel for multiple purposes:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">lead nurturing<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">client onboarding<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">activating passive users<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">driving core sales<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">cross-selling and upselling<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">However, all the email-powered marketing strategies will amount to nothing if addressees don\u2019t get and read your messages. Of course, you can harness <\/span><span style=\"font-weight: 400;\">email checker<\/span><span style=\"font-weight: 400;\"> software to help your letters escape blacklists and bypass <\/span><span style=\"font-weight: 400;\">spam<\/span><span style=\"font-weight: 400;\"> filters that <\/span><span style=\"font-weight: 400;\">check<\/span><span style=\"font-weight: 400;\"> incoming <\/span><span style=\"font-weight: 400;\">email<\/span><span style=\"font-weight: 400;\">s. But such steps will bring only minimal effect unless you <\/span><span style=\"font-weight: 400;\">test email deliverability<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">perform a complete <\/span><strong><a href=\"https:\/\/folderly.com\/email-deliverability-audit\" target=\"_blank\" rel=\"noopener\">email deliverability audit<\/a><\/strong><span style=\"font-weight: 400;\"> as a system of <\/span><span style=\"font-weight: 400;\">online email testing<\/span><span style=\"font-weight: 400;\"> measures (typically leveraging specialized <\/span><span style=\"font-weight: 400;\">email testing service<\/span><span style=\"font-weight: 400;\">s) aimed at identifying bottlenecks in message delivery. But before we speak about the ways to <\/span><span style=\"font-weight: 400;\">check email deliverability<\/span><span style=\"font-weight: 400;\">, let\u2019s come to grips with this notion.<\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658acc01e4a\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658acc01e4a\"  type=\"checkbox\" id=\"item-65658acc01e4a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Email_Deliverability_Explained\" title=\"Email Deliverability Explained\">Email Deliverability Explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Four_Areas_to_Test_Email_Deliverability_in\" title=\"Four Areas to Test Email Deliverability in\">Four Areas to Test Email Deliverability in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Workflow\" title=\"Workflow\">Workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Authentication\" title=\"Authentication\">Authentication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Reputation\" title=\"Reputation\">Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Performance\" title=\"Performance\">Performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#A_Word_about_Email_Testing_Tools\" title=\"A Word about Email Testing Tools\">A Word about Email Testing Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\/#Key_Takeaways\" title=\"Key Takeaways\">Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Email_Deliverability_Explained\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Email Deliverability Explained<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">This index boils down to simple arithmetic. Take all the emails you sent, calculate the percentage of those that reached the inbox of the addressees, and you have email deliverability on your hands.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You may think: \u201cWell, some letters do get lost or blocked, so why do I need to bother about these numbers?\u201d However, you can\u2019t be more wrong if you decide to disregard this ratio. How come it is so important?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Evidently, you can\u2019t totally avoid a certain amount of your letters being bounced or ending up in the spam bins of your customers. Yet when this number grows disproportionately, they will file spam complaints causing email service providers to block the domain you send emails from, and thus your content will never get home to the people it is meant to impress. As a result, your <strong><a href=\"https:\/\/www.digital-web-services.com\/aweber-review-and-discount-coupon-code.html\">email marketing campaigns<\/a><\/strong> will be doomed to failure and never have the momentum you had envisaged.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Unfortunately, many companies leave this crucial index out of the account and decide to <\/span><span style=\"font-weight: 400;\">check email deliverability<\/span><span style=\"font-weight: 400;\"> only when their performance experiences a serious setback. Don\u2019t repeat their mistakes, and conduct an <\/span><span style=\"font-weight: 400;\">email delivery test<\/span><span style=\"font-weight: 400;\"> before problems get out of hand. How should you go about it?<\/span><\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Four_Areas_to_Test_Email_Deliverability_in\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Four Areas to Test Email Deliverability in<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">As a rule, email deliverability plummets if one or more components of the WARP scheme misfires. This acronym stands for workflow, authentication, reputation, and performance. Let\u2019s consider each of the elements.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Workflow\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Workflow<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">This problem zone refers to the mistakes in handling email sending, and it is the first you should <\/span><span style=\"font-weight: 400;\">check<\/span><span style=\"font-weight: 400;\"> to achieve maximum <\/span><span style=\"font-weight: 400;\">email deliverability<\/span><span style=\"font-weight: 400;\">. Your main goal here is to \u201cconvince\u201d spam filters that the messages you send don\u2019t belong to this category.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>How can you do it?\u00a0<\/strong><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Mind the sending volume and frequency. If you flood your customers with messages (say, several ones a day), not only will they be much annoyed. AI is likely to consider such letter deluge to be spam. So once a week is what the doctor ordered.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Segment your content. You should make it a rule to divide the emails marked for sending into categories according to some criteria (engagement history, subscribed plans, location, etc.). In this way, only the relevant email will be sent to each inbox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Trim your email list. Old and invalid emails you dispatch will not only find their way into spam traps but also result in your domain being flagged by a blacklist. Cleaning the list also includes removing double or inactive contacts. The best way to do it is to use a dedicated tool like<strong>\u00a0<a href=\"https:\/\/sendpulse.com\/features\/verifier\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/sendpulse.com\/features\/verifier&amp;source=gmail&amp;ust=1700964571732000&amp;usg=AOvVaw3tT9D5x5GgHYU4aDfHjPgv\">this email verifier service<\/a>\u00a0<\/strong>from SendPulse &#8211; it checks your entire email list and provides a subset of addresses that you can send to safely, problem solved.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Personalize your emails. Every client wants to feel unique and valued by whoever addresses them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Add an email avatar. An avatar featuring your brand logo will let the letter stand out and positively impact the message opening rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Use \u201cnon-spammy\u201d subject lines. This element of emails should be compelling but never create an impression that the letter below it is spam. Thus, don&#8217;t fill it with all caps, don&#8217;t begin it with &#8220;Re:,&#8221; &#8220;FWD:,&#8221; or &#8220;Do you have\/want\/like,&#8221; don&#8217;t make it too long, and don&#8217;t cram it with keywords.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Authentication\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Authentication<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Mail servers must be sure that you are who you claim to be. To achieve that, you should authenticate your mail account in such a way that the multiple emails you dispatch aren\u2019t considered spam. So make sure your <strong><a href=\"https:\/\/www.cloudflare.com\/learning\/dns\/what-is-dns\/\" target=\"_blank\" rel=\"noopener\">domain name system<\/a><\/strong> (DNS) records contain the following authentications:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sender policy framework (SPF)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Domain-based message authentication, reporting, and conformance (DMARC)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Domain keys identified mail (DKIM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Brand indicators for message identification (BIMI)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Moreover, you should regularly <\/span><span style=\"font-weight: 400;\">check<\/span><span style=\"font-weight: 400;\"> this aspect of <\/span><span style=\"font-weight: 400;\">email deliverability<\/span><span style=\"font-weight: 400;\"> by going through authentication records with the help of specialized mail testers.<\/span><\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Reputation\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Reputation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">This is a more intangible asset that can\u2019t be created or upgraded overnight and thus is harder to <\/span><span style=\"font-weight: 400;\">test<\/span><span style=\"font-weight: 400;\"> as far as <\/span><span style=\"font-weight: 400;\">email deliverability<\/span><span style=\"font-weight: 400;\"> is concerned. Internet service providers employ complex algorithms to track the way users engage with the emails you send them and calculate a score of your IP address. This numeric expression of your reputation is taken as a benchmark in the decision of whether they should be considered spam (in case it is low) or not (if it is high).\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">There are several life hacks to drive up your score.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Use your IP address wisely. If you are only starting your email-driven campaigns, rely on a shared IP, but once you reach a high amount of sent emails (over 100,000 a month), switch to a dedicated address to rule out other senders influencing your reputation score. Besides, never use one IP address to dispatch emails of various types (promotional, transactional, and support).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Protect your identity. If wrongdoers steal it and use your IP address to send tons of spam (aka email spoofing), your reputation will come tumbling down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Send relevant and actionable content. Your reputation will soar in case addressees open and reply to your messages or click on the links they contain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Always include an unsubscribe link. It is better to lose a subscriber than to suffer a reputational blow when they direct your letters to the spam bin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Trim your email list (again). Bounce rates beefed up by rejected invalid emails and unopened messages by inactive subscribers have an adverse effect on the reputational score.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Watch for broken links. If such penetrate into your letters, the user experience will take a dive, dragging your reputation after it.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Performance\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Performance<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Instead of reacting to issues when they become a real headache, you should have a decent performance-tracking system in place. Such monitoring will enable you to <\/span><span style=\"font-weight: 400;\">test email deliverability<\/span><span style=\"font-weight: 400;\"> by pinpointing problem areas (like emails blocked by certain internet service or email service providers) and addressing challenges on short notice. This task should be delegated to specialized software.\u00a0<\/span><\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"A_Word_about_Email_Testing_Tools\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>A Word about Email Testing Tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Top-notch testing software must be able to track the following parameters:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A spike in email traffic from your domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A dip in the DMARC compliance rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Alterations of the DMARC or SPF domain name system records<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">SPF or DKIM authentication failures in traffic from your sources<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Knowing where the shoe pinches, you would be able to take correctional steps to improve the situation. What is pivotal is to pick an adequate tool. The solution used to <\/span><span style=\"font-weight: 400;\">test email deliverability<\/span><span style=\"font-weight: 400;\"> by <\/span><strong><a href=\"https:\/\/folderly.com\/\" target=\"_blank\" rel=\"noopener\">Folderly<\/a><\/strong><span style=\"font-weight: 400;\"> ticks all boxes and will provide you with necessary data to be leveraged as insights for future actions.\u00a0<\/span><\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Key Takeaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Email is one of the most used by e-commerce ventures channels to engage and communicate with clients. To ensure your messages reach the addressees, you should conduct a comprehensive email deliverability audit and employ high-profile tools to monitor KPIs. Only in this way will you achieve the maximum efficiency of your email-driven marketing campaigns.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern e-commerce organizations go to all lengths to reach out to their current and potential customers, and email is one of the staples of marketing campaigns they run. Companies leverage this engagement and communication channel for multiple purposes: lead nurturing client onboarding activating passive users driving core sales cross-selling and upselling However, all the email-powered [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[54,68],"tags":[636,635],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run an Efficient Email Deliverability Audit | DWS<\/title>\n<meta name=\"description\" content=\"The process of email deliverability audit allows companies to test email deliverability &amp; ensure their business messages reach their addressees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/essential-tips-on-running-a-thorough-email-deliverability-audit.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run an Efficient Email Deliverability Audit | DWS\" \/>\n<meta property=\"og:description\" content=\"The process of email deliverability audit allows companies to test email deliverability &amp; 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