{"id":12815,"date":"2022-11-09T15:48:44","date_gmt":"2022-11-09T15:48:44","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=12815"},"modified":"2023-03-06T16:33:33","modified_gmt":"2023-03-06T16:33:33","slug":"remarkable-b2b-email-marketing-practices-to-boost-your-roi","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html","title":{"rendered":"Remarkable B2B Email Marketing Practices To Boost Your ROI"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Did you know that email is more effective for B2B marketing than all the social media platforms combined? Well, it&#8217;s true.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/moosend.com\/blog\/email-marketing-vs-social-media\/\">47% of marketers<\/a> have stated that email is their preferred channel for business outreach. It goes beyond saying that not all marketers see the same results. A successful email campaign depends on the material it contains, timing, and several other factors.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">This article will discuss the eight most important email marketing practices to boost your ROI.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658ac558768\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658ac558768\"  type=\"checkbox\" id=\"item-65658ac558768\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#8_Remarkable_Email_Marketing_Practices\" title=\"8 Remarkable Email Marketing Practices\">8 Remarkable Email Marketing Practices<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#1_Create_A_Customized_Email_List_Dont_Buy_From_Third-Party_Platforms\" title=\"1. Create A Customized Email List; Don&#8217;t Buy From Third-Party Platforms\">1. Create A Customized Email List; Don&#8217;t Buy From Third-Party Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#2_Create_Content_That_Your_Subscribers_Want_To_Read\" title=\"2. Create Content That Your Subscribers Want To Read\">2. Create Content That Your Subscribers Want To Read<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#Personalization_Is_Important_To_Grab_Subscribers_Attention\" title=\"Personalization Is Important To Grab Subscribers&#8217; Attention\">Personalization Is Important To Grab Subscribers&#8217; Attention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#3_One_Worthy_CTA_Is_Enough\" title=\"3. One Worthy CTA Is Enough\">3. One Worthy CTA Is Enough<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#4_Optimize_Your_Email_Content_With_Images_Videos\" title=\"4. Optimize Your Email Content With Images &amp; Videos\">4. Optimize Your Email Content With Images &amp; Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#5_AB_Test_Your_Emails_Before_Sending\" title=\"5. A\/B Test Your Emails Before Sending\">5. A\/B Test Your Emails Before Sending<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#6_Subject_Lines_Should_Be_Clear_And_Interesting\" title=\"6. Subject Lines Should Be Clear And Interesting\">6. Subject Lines Should Be Clear And Interesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#7_Keep_The_Timing_In_Mind_Before_Sending_Emails\" title=\"7. Keep The Timing In Mind Before Sending Emails\">7. Keep The Timing In Mind Before Sending Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#8_Use_Email_Automation_Software\" title=\"8. Use Email Automation Software\">8. Use Email Automation Software<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"8_Remarkable_Email_Marketing_Practices\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>8 Remarkable Email Marketing Practices<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"1_Create_A_Customized_Email_List_Dont_Buy_From_Third-Party_Platforms\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>1. Create A Customized Email List; Don&#8217;t Buy From Third-Party Platforms<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Maintaining an up-to-date and relevant email list is one of the essential success factors for B2B <a href=\"https:\/\/www.digital-web-services.com\/aweber-review-and-discount-coupon-code.html\">email marketing<\/a>.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Businesses promote their products or services with a carefully created email list, establish brand voices, and share their stories to turn subscribers into customers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">You may find multiple platforms selling readymade email lists, but avoiding them is best. Building an organic email list is crucial to keep bounce rates low and deliverability rates high.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">The easiest way to build your email list is by adding sign-up forms on your website. Enabling 2-factor authentication can help you generate more authentic leads.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Here are some other email list-building tactics:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Lead magnets:<\/strong> Incentives for visitors (free PDF, eBook, reports, tips, etc.) for sharing their email addresses.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Giveaway: <\/strong>Offering discounts, coupons, credits, etc., for sharing\/forwarding newsletters, social media posts, etc.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Poll\/Survey:<\/strong> Organizing a poll or giving out survey forms can increase lead engagement.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"2_Create_Content_That_Your_Subscribers_Want_To_Read\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>2. Create Content That Your Subscribers Want To Read<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">If you don&#8217;t provide value to your subscribers\/leads, soon they will unsubscribe from your mailing list.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">It would be best if you offered something to your subscribers that is worthwhile to read. The easiest way is using reusable content such as informative guides, quizzes, sharing tips and tricks, etc.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">On that note, a value-adding email doesn&#8217;t mean a long one. Instead, make your content concise and to the point.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Personalization_Is_Important_To_Grab_Subscribers_Attention\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Personalization Is Important To Grab Subscribers&#8217; Attention<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Long story short: personalization is the key to your subscribers&#8217; hearts.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">A <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">study<\/a> published by McKinsey &amp; Company states that 71% of customers expect personalized emails from businesses, but 74% get disappointed when they don&#8217;t.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/70-email-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">Content personalization increases conversions by 10%<\/a>, so it&#8217;s a must for your email marketing strategy.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">So, personalize your content based on user data. Start by addressing your subscribers with their first names, for instance.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Nowadays, you can use lead generation and email marketing platforms to gather data about your target audience. Also, you can set up automated behavioral trigger emails.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\">Aside from email marketing platforms, a crucial aspect of B2B email marketing is capturing data or obtaining user information, usually through the B2B company website. For this reason, <\/span><a href=\"https:\/\/useinsider.com\/website-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website personalization<\/span><\/a><span style=\"font-weight: 400;\"> is important. It involves creating a unique user experience tailored to their interests, preferences, and needs, which is effective in boosting customer engagement to maximize revenue generation.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">With website personalization, you can boost metrics, such as the click-through rate, email sharing rate, conversion rate, and overall return on investment, for your B2B email marketing campaigns. Use predictive analytics and machine learning to deliver an excellent user experience. This strategy allows you to encourage web visitors to register on your platform, subscribe to a service, or make a purchase. This way, you can collect their information, like name, address, contact number, location, email address, and company name.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"3_One_Worthy_CTA_Is_Enough\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>3. One Worthy CTA Is Enough<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">According to <a href=\"https:\/\/www.chiefmarketer.com\/special-reports\/chief-marketers-annual-b2b-lead-gen-survey\/\" target=\"_blank\" rel=\"noopener\">Chief Marketer&#8217;s Annual B2B Lead Gen Survey<\/a> data, 87% of email marketers use emails to generate leads and drive sales. But how do you do it?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Adding CTA drives your subscribers to take necessary actions (thus, increasing traffic to landing pages or sales). Although many email marketers rely on a primary CTA and a few small CTAs, it may come off as pushy to your readers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Instead of adding multiple CTAs, try to add one that is relevant and invokes curiosity.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Here are some examples of CTAs for B2B email marketing:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Find out more about our products here.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Download this eBook now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Check this whitepaper to learn more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Learn more about our tech solutions here.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\">Grab your exclusive discount here.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Participate in our webinar today.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Read our research report here.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Check out these statistical findings.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">CTAs can vary from one B2B email campaign to another. They depend on the product offering and historical data of CTA\u2019s effectiveness, among other factors.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"4_Optimize_Your_Email_Content_With_Images_Videos\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>4. Optimize Your Email Content With Images &amp; Videos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">An average office goer receives approx 120 emails per day. A marketer&#8217;s goal is to stand out from its competitors to get higher email opens and click-through rates.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Adding images and videos to your email content is a great way to increase readers&#8217; interaction. In fact, including a video in your marketing emails can increase <a href=\"https:\/\/www.mediapost.com\/publications\/article\/172935\/video-boosts-email-opens-up-to-13-improves-conve.html\" target=\"_blank\" rel=\"noopener\">email open rates up to 13%<\/a> and conversions by 21%.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"5_AB_Test_Your_Emails_Before_Sending\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>5. A\/B Test Your Emails Before Sending<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Split testing or A\/B testing is a method of researching user experience. It is done by comparing two emails by their intent and responses.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">The benefits of A\/B testing are increased email open rates, higher click-through rates, and a boost in conversion rates.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">So, before you launch an email marketing campaign, always test your email copies to decide on the subject line, CTA text, email design, etc.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"6_Subject_Lines_Should_Be_Clear_And_Interesting\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>6. Subject Lines Should Be Clear And Interesting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Consider your subject line as the face of your email. This is the first thing your readers will notice.<a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noopener\"> 64% of email users<\/a> open emails based on the subject line.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">So, try to make them catchy instead of writing boring subject lines. You can add a dash of humor or a sense of urgency to increase your email open rates.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">However, refrain from using spam trigger words and writing misleading subject lines. On that note, stay as per the internet laws (CAN-SPAM act, GDPR, etc.) to avoid the spam folder.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"7_Keep_The_Timing_In_Mind_Before_Sending_Emails\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>7. Keep The Timing In Mind Before Sending Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">The response of your email marketing campaigns directly depends on the timings. Gather audience data and understand your subscribers&#8217; demographics to fix the best time to send emails.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">However, experts suggest that 9-11 a.m. is the ideal time to send emails as they see more open rates. Also, Tuesday, Wednesday, and Thursday are considered best for sending emails.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"8_Use_Email_Automation_Software\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>8. <a href=\"https:\/\/www.digital-web-services.com\/free-email-automation-tools.html\">Use Email Automation Software<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/www.smartlead.ai\/blog\/email-automation-examples\" target=\"_blank\" rel=\"noopener\">Email automation<\/a> helps businesses automate the entire process of campaigns. You can set up automated follow-ups to never miss a lead. Email automation tools also help you track an entire campaign and provide you with detailed reports to create future marketing strategies.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">B2B email marketing involves numerous steps, and manually handling them can slow the entire process. And there is always a risk of missing leads.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Implement the above-mentioned best practices to improve your email marketing campaigns and automate them.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that email is more effective for B2B marketing than all the social media platforms combined? Well, it&#8217;s true. 47% of marketers have stated that email is their preferred channel for business outreach. It goes beyond saying that not all marketers see the same results. A successful email campaign depends on the material [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[54],"tags":[733,192],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarkable B2B Email Marketing Practices To Boost Your ROI<\/title>\n<meta name=\"description\" content=\"Remarkable B2B email marketing practices To boost your ROI, Here know the 8 best E-mail marketing strategies to grow your business online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/remarkable-b2b-email-marketing-practices-to-boost-your-roi.html\" \/>\n<meta property=\"og:locale\" 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