{"id":12823,"date":"2022-11-10T16:14:34","date_gmt":"2022-11-10T16:14:34","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=12823"},"modified":"2022-11-10T16:14:34","modified_gmt":"2022-11-10T16:14:34","slug":"the-dos-and-donts-of-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html","title":{"rendered":"The Do\u2019s And Don\u2019ts Of Conversion Rate Optimization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More eCommerce businesses are surfacing as consumers increasingly opt to buy online instead of going to a physical store. As online business is becoming more popular, selling products and services through a website is crucial. You can conduct some strategies to encourage more visitors to visit your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having online visitors isn\u2019t enough to sell products or services. What\u2019s more vital is to increase your conversions. Examples of conversions are sales on an eCommerce site, downloads of an e-book from an informational site, and clicks on a merchant\u2019s link on an affiliate site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After getting conversions, you can determine the conversion rate. The conversion rate is the total percentage of conversions for every ad interaction. You can calculate it by dividing the conversions you get by the number of website visitors. Then, you multiply the answer by 100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you can conduct conversion rate optimization (CRO). But <\/span><a href=\"https:\/\/www.persado.com\/articles\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what is CRO<\/span><\/a><span style=\"font-weight: 400;\">? And what are some of its benefits?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658309703d6\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658309703d6\"  type=\"checkbox\" id=\"item-65658309703d6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#The_Definition_of_CRO\" title=\"The Definition of CRO\">The Definition of CRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#Split_Testing_Your_Landing_Pages\" title=\"Split Testing Your Landing Pages\">Split Testing Your Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#Optimizing_Your_Blog_Posts\" title=\"Optimizing Your Blog Posts\u00a0\">Optimizing Your Blog Posts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#Not_Using_Paid_Advertising\" title=\"Not Using Paid Advertising\">Not Using Paid Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#Not_Using_Data_Analytics\" title=\"Not Using Data Analytics\">Not Using Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/the-dos-and-donts-of-conversion-rate-optimization.html\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Definition_of_CRO\"><\/span><b>The Definition of CRO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRO is a process designed for businesses to attract more website visitors that will take their desired action (e.g. to purchase or to subscribe). To apply CRO effectively, you must track how your visitors look and click through different website pages. Moreover, you must examine how they engage with your content and apply the best practices to increase the number of your leads and revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits to executing CRO. Some of them are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhances user experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less cost for customer acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves site efficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves site ranking on search engine results pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRO is a significant factor for your eCommerce business. It can lead to a competitive or uncompetitive website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the do\u2019s and don\u2019ts of CRO that you should know.<\/span><\/p>\n<p><b>Do\u2019s Of CRO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To increase your conversions, these are some of the things you can do:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"Split_Testing_Your_Landing_Pages\"><\/span><b>Split Testing Your Landing Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Split testing, also called A\/B testing, enables digital marketers to evaluate two web pages\u2014a control (the actual page) and a variation. These variables are sent to two types of audiences that are randomly selected. This can be beneficial, as it can help you identify what kind of page offers the most ideal outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can apply split testing to the CRO of your <\/span><a href=\"https:\/\/www.digital-web-services.com\/clickfunnels-vs-landing-pages-the-difference.html\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\"> and check which page delivers more conversions. After knowing which one, you can display the winning variable to your landing page visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how will you go about this? Firstly, you can test the landing page with the highest conversions. There\u2019s a reason for doing this. For one, you don\u2019t want to spend more time testing a page that isn\u2019t receiving the necessary number of conversions or traffic. In addition, you must avoid concentrating on changing the micro details of such a landing page. That\u2019s because doing so can only lead to inaccurate results from your data analytics, which won\u2019t provide any clear winner.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_Your_Blog_Posts\"><\/span><b>Optimizing Your Blog Posts\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Blog articles can significantly increase your conversions. These types of content are more effective than e-books, emails, and white papers. They are also ideal for increasing the traffic on your website, which improves your chances of having more potential customers and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if blogs are genuinely essential, there are a lot of bloggers or content marketers that don\u2019t capitalize on their considerable marketing potential. So, for you to avoid this mistake, you must know how to conduct and take advantage of proper blog optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tips that you can apply to optimize your blogs properly are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct proper keyword research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate videos and images into your blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always link your blog internally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for keywords that mirror users&#8217; intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update the blog content with the highest number of traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create effective calls-to-action (CTAs)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on a specific type of audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just some examples, and there are many others.<\/span><\/p>\n<p><b>Don\u2019ts Of CRO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As there are things that you should do, there are also things you should avoid, such as the following:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"Not_Using_Paid_Advertising\"><\/span><b>Not Using Paid Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re beginning your online business and you don\u2019t have sufficient traffic that you can test, that can lead to low conversions. So, rather than waiting for a low-converting website to have the right amount of traffic over time, you can use <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/10\/13\/how-to-use-paid-advertising-to-grow-your-business-during-and-after-the-pandemic\/?sh=7fc08d2f3e32\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> to get an immediate result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid advertising involves a company\u2019s online strategies to attract customers, typically through paid ad space on websites, searches, or social media. Various types of paid ads exist, and the most used are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media advertising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how to use paid ads to get website traffic, here are some steps to help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate a clever paid traffic roadmap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop an ad copy that converts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use different platforms to show your ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can apply them immediately to see results.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"Not_Using_Data_Analytics\"><\/span><b>Not Using Data Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Data analytics is the process of analyzing data so it can inform your decisions. With analytics, you can identify your customers\u2019 interests. This will enable you to conduct website customization based on their behavior. Otherwise, if you fail to know their interests, you\u2019ll find it hard to increase sales and grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytics can also be good for optimizing your conversion rate. The data analysis of marketing campaigns enables teams to identify the factors that lead to more conversions. This allows them to potentially emulate that achievement in future campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start using data analytics, you can take the following steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a conversion rate objective<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your platform for data analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up conversion analysis reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test the results of the analysis<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website visitors aren\u2019t enough if you want to have more conversions. That\u2019s where CRO comes in. CRO encourages more site visitors to take the actions that you want. That said, you should note that there are many do\u2019s and don\u2019ts when conducting CRO. Altogether, it takes a lot of effort to optimize your conversion rate, but it\u2019s worth it because it will be incredibly beneficial for your eCommerce business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More eCommerce businesses are surfacing as consumers increasingly opt to buy online instead of going to a physical store. As online business is becoming more popular, selling products and services through a website is crucial. You can conduct some strategies to encourage more visitors to visit your site. Having online visitors isn\u2019t enough to sell [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[10],"tags":[737,736],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Do\u2019s And Don\u2019ts Of Conversion Rate Optimization - DWS<\/title>\n<meta name=\"description\" content=\"Know some of the Do\u2019s And Don\u2019ts Of Conversion Rate optimization. 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