{"id":13971,"date":"2023-02-20T15:25:13","date_gmt":"2023-02-20T15:25:13","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=13971"},"modified":"2023-02-20T15:28:21","modified_gmt":"2023-02-20T15:28:21","slug":"boost-dental-content-marketing-with-seo","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html","title":{"rendered":"Boost Dental Content Marketing with SEO for More Power"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Content matters if you want to promote your dental practice online. Even better, you can use search engine optimization (SEO) to make your copies more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">This article shares three ideas that marry SEO and dental content marketing.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658668746f4\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658668746f4\"  type=\"checkbox\" id=\"item-65658668746f4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\/#Market_Your_Dental_Clinic_Online_with_These_3_Tips\" title=\"Market Your Dental Clinic Online with These 3 Tips\">Market Your Dental Clinic Online with These 3 Tips<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\/#1_Boost_Your_Local_SEO_to_Increase_Visibility\" title=\"1. Boost Your Local SEO to Increase Visibility\">1. Boost Your Local SEO to Increase Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\/#2_Build_a_Topic_Cluster_to_Stress_Your_Expertise\" title=\"2. Build a Topic Cluster to Stress Your Expertise\">2. Build a Topic Cluster to Stress Your Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\/#3_Grow_Social_Media_Channels_to_Increase_Engagement_and_Conversions\" title=\"3. Grow Social Media Channels to Increase Engagement and Conversions\">3. Grow Social Media Channels to Increase Engagement and Conversions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\/#Summing_Up\" title=\"Summing Up\">Summing Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Market_Your_Dental_Clinic_Online_with_These_3_Tips\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Market Your Dental Clinic Online with These 3 Tips<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">You can never underestimate the power of a good dental <a href=\"https:\/\/www.digital-web-services.com\/all-in-one-semrush-content-marketing-toolkit.html\">content marketing<\/a> plan. After all, how else do your leads learn about who you are and what you do?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">The question is, how do you apply it and even relate it to SEO to increase your rankings in the search results? We have three strategies for you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Boost_Your_Local_SEO_to_Increase_Visibility\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>1. Boost Your Local SEO to Increase Visibility<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Many studies already show that people do not want to travel far for services. That is understandable considering the cost of fuel and time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">For a medical practice like yours, the ideal leads are those living within 50 miles of your clinic. But how do you attract them with SEO and dental content marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">The answer is local SEO, which is optimizing your pages to appear on location-centric queries. Think about \u201cbest dental practices in LA\u201d or &#8220;cost of veneers in New York.\u201d<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/www.digitalauthority.me\/resources\/power-seo-dental-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marina Turea of Digital Authority Partners<\/span><\/a><span style=\"font-weight: 400;\"> (DAP) has great ideas on how to use this strategy to boost local visibility. In particular, her suggestions revolved around community building that could land your brand a press release or mention online from other experts in your field. This alone bolsters your expertise.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Here, we offer ideas that can complement your off-page techniques (including why you should use them):<\/span><\/p>\n<div class=\"wpsm-table wpsm-table-main-color\"><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #ff0000;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Local SEO Strategies<\/span><\/strong><\/span><\/td>\n<td><span style=\"color: #ff0000;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Benefits<\/span><\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/chandigarhofficial.com\/simple-ways-to-boost-your-sites-seo\/\"><span style=\"font-weight: 400;\">Use of long-tail keywords<\/span><\/a><span style=\"font-weight: 400;\"> that include the geographical region (e.g., affordable dental services in Arizona)<\/span><\/span><\/td>\n<td><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">It targets leads who are more likely in the consideration or even buying stage. In other words, they are ready for conversions.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Creation of a Google My Business (GMB) profile.<\/span><\/td>\n<td><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">This helps your medical practice appear on the search results. It also enhances the user experience (UX) by giving patients more information about your business. These include operation hours, location, staff, a list of services, and updates\u2014all on one page.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\">Meta tag optimization for local SEO (e.g., <\/span><i><span style=\"font-weight: 400;\">\u201cLooking for a trusted and experienced dentist in [your city]? We strive to provide our patients with the best possible care. Schedule an appointment today and experience the difference!\u201d<\/span><\/i><\/span><\/td>\n<td><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">It helps search engines rank you for local keywords.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Build_a_Topic_Cluster_to_Stress_Your_Expertise\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>2. Build a Topic Cluster to Stress Your Expertise<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">The Internet is currently so inundated with false claims and misinformation that search engines are pulling out all the stops to present only qualified, credible data online.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\">Google, for example, has released helpful content, an update for the E-E-A-T guidelines, and a long list of <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/december-22-link-spam-update\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">changes in spam and product review policies<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">To win dental content marketing, you must prove you are an expert in your niche or topical authority.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">And one of the best strategies to do it is topical clustering. It is a content optimization technique that uses related topics to create a web of interlinked and educative content.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Here is how it works:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">You have a main theme, topic, or subject. If you are a family dental clinic, your general idea could be \u201cdental hygiene for kids.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">From this, you determine a pillar page and then its supporting pages, which expand significant points. For example,\u00a0 your pillar page might be \u201cImportance of Dental Hygiene for Kids.\u201d Its supporting articles could focus on \u201cDiet Tips for Healthy Teeth\u201d\u00a0 and \u201cHow to Brush Your Child\u2019s Teeth.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Once you have all the pages for the cluster, you link them all together. The pillar page displays all the subpages, while the latter have a link to the pillar page. You can also connect all these supporting articles all together.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Some marketers follow the rule of 1-3-3: one pillar page, at least three subpages for the pillar page, and around three articles for every subpage. In reality, you can have as many subtopics as you like as long as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">You do not end up writing thin content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Each revolves around a particular keyword or topic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">You do not struggle to try to link them all together.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Each copy remains helpful, valuable, and understandable.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Grow_Social_Media_Channels_to_Increase_Engagement_and_Conversions\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>3. Grow Social Media Channels to Increase Engagement and Conversions<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Contrary to what others think, social media is not a ranking signal. Search engines, especially Google, do not put a lot of value on your engagement on TikTok or Facebook as far as SEO ranking is concerned.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\">Ignoring these platforms can also hurt you in many ways, however. For one, they can <\/span><span style=\"font-weight: 400;\">indirectly impact your optimization efforts<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">For instance, a customer who reads your tips on Twitter could check out your main site and spend more time there. It increases visitors\u2019 dwell time on your website. If your pages are well laid out and the information is helpful, you also improve your UX.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Engaging with social media can also:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: verdana, geneva, sans-serif;\"><b>Help you stay ahead of the competition. <\/b><span style=\"font-weight: 400;\">You will find out how other dental clinics engage with their customers and what kind of content works for them.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: verdana, geneva, sans-serif;\"><b>Build relationships with your customers.<\/b><span style=\"font-weight: 400;\"> Customer loyalty makes advertising more rewarding and cost-efficient.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: verdana, geneva, sans-serif;\"><b>Generate more leads. <\/b><span style=\"font-weight: 400;\">Some of the biggest social media applications allow you to target posts and ads to specific demographics and locations.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Knowing the benefits of social media for dental content marketing is one thing. Using the platforms to your advantage is another. What types of content work in these spaces? Here are a few ideas to try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Create educational infographics that explain the different dental procedures, oral hygiene tips, and benefits of regular check-ups.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-hashtags\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Make hashtags<\/span><\/a><span style=\"font-weight: 400;\"> to curate user-generated content (UGC).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Run social media contests or giveaways to encourage patients to share their positive experiences with others.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Use Instagram Stories to give a behind-the-scenes look at your clinic, including staff introductions, office tours, and patient testimonials.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Answer common questions and concerns that patients may have, such as the cost of different procedures or how to care for their teeth after a procedure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">List events to participate in dental-related celebrations. For example, do you know that November 1 is National Brush Day? You can publish posts about the benefits of teeth brushing, how to brush the teeth properly, or even the common myths about our teeth and toothbrushing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Create a \u201cbefore and after\u201d album on your social media platforms to show the results of your procedures.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>Summing Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Because SEO and content marketing go hand in hand, winning in one means also succeeding in the other. These three solid tips can help you achieve that. They strengthen your online authority, showcase your expertise, engage your leads and customers, and let you stamp your brand locally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif;\">Of course, you can always explore more advanced strategies. If you want to learn more about these, contact a digital marketing firm specializing in dental marketing. This way, you are assured that their advice fits your needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content matters if you want to promote your dental practice online. Even better, you can use search engine optimization (SEO) to make your copies more effective. This article shares three ideas that marry SEO and dental content marketing. Market Your Dental Clinic Online with These 3 Tips You can never underestimate the power of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[21,5],"tags":[286,106],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Dental Content Marketing with SEO in 2023- DWS<\/title>\n<meta name=\"description\" content=\"In this article learn about the dental Content marketing strategy that can help to grow your business online and boost your site&#039;s SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/boost-dental-content-marketing-with-seo.html\" \/>\n<meta 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