{"id":14513,"date":"2023-04-20T15:43:56","date_gmt":"2023-04-20T15:43:56","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=14513"},"modified":"2023-04-20T15:47:00","modified_gmt":"2023-04-20T15:47:00","slug":"customer-reviews-matter","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html","title":{"rendered":"Customer Reviews Matter"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Whether you sell physical goods in your own store or a shared marketplace, positive feedback from your customers can be a huge help with future sales by building trust organically for your business.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Trust comes in many forms, some of which are represented by a brand itself. Household brands that we \u2018grew up with\u2019 often turn into verbs. Have you ever heard of someone \u2018Swiffering the floor\u2019? It\u2019s that kind of brand adoption that is built by the commonality of a product in our everyday lives.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Other trust-building exercises might include paid advertising, <a href=\"https:\/\/www.digital-web-services.com\/best-deals-and-discounts\">deals and promotional offers<\/a>, a great warranty or money-back guarantee, and customer reviews. Of all the ways a brand can build trust, customer reviews is the method with the most impact.<\/span><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6565861457f54\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6565861457f54\"  type=\"checkbox\" id=\"item-6565861457f54\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#But_why\" title=\"But why?\">But why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#Are_all_customer_reviews_the_same\" title=\"Are all customer reviews the same?\">Are all customer reviews the same?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#What_makes_a_review\" title=\"What makes a review?\">What makes a review?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#1_The_rating\" title=\"1) The rating.\">1) The rating.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#2_The_review\" title=\"2) The review.\">2) The review.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#3_The_identifier\" title=\"3) The identifier.\">3) The identifier.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#What_makes_a_review_GREAT\" title=\"What makes a review GREAT?\">What makes a review GREAT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\/#Back_to_why\" title=\"Back to why?\">Back to why?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"But_why\"><\/span><span style=\"font-size: 24pt; font-family: arial, helvetica, sans-serif;\">But why?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Well it is quite simple, really. You see, there\u2019s no better way to know if a brand can be trusted than to hear from actual customers that have used their products. That\u2019s because customer reviews tend to be honest &#8211; driven by the experience itself, and based on an emotional response. When a new customer relates to an honest review, it increases the likelihood that they will try the product or brand out for themselves.<\/span><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Are_all_customer_reviews_the_same\"><\/span><span style=\"font-size: 24pt; font-family: arial, helvetica, sans-serif;\">Are all customer reviews the same?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Each reviewer has their own set of experiences, unique expectations, and their review is a personal expression of their favor(or lack of) with the product or the brand that provided it.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\">What differentiates various customer reviews is going to be the language and tone of what they say. Two different customers may both be happy with a product and leave reviews. The detailed review often feels more valuable to future customers than a one-line review. This is because customers checking reviews are often unconsciously seeking a positive emotional response, and will use it in their decision-making process.<\/span><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_makes_a_review\"><\/span><span style=\"font-size: 24pt; font-family: arial, helvetica, sans-serif;\">What makes a review?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" style=\"text-align: left;\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Reviews can be made up of numerous parts, though most commonly there are 3 main elements:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_rating\"><\/span><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">1) The rating.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Ratings are a quick and easy way to identify the quality of a brand when looking at reviews. Most rating systems tend to score on a scale of 1-to-5 while some go to 10. Odds are good you\u2019ve heard of a \u20185-star rating\u2019, which is indicative of a brand or product being perfect in the eyes of the reviewer. Many customers choose based on the volume of positive ratings linked to customer reviews.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_review\"><\/span><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">2) The review.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">The wording or text of the review itself is probably the most authoritative part of it. This is the (often impulsive) feedback provided by a customer about their experience, and is typically emotionally-driven. There\u2019s a certain quality that the written part of a review offers that a rating simply can\u2019t deliver, and in the cases where customers are uncertain about a purchase it\u2019s often the words of past customers that help sway their own decision.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_The_identifier\"><\/span><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">3) The identifier.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Reviews with ratings and text are often also accompanied by at least a name &#8211; sometimes more(such as contact info). The identifier helps future customers identify a reviewer as a real human being. Seeing a name tied to a review and a rating helps customers feel more at-ease, and increases the likelihood they will trust the content of a review.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_a_review_GREAT\"><\/span><span style=\"font-size: 24pt; font-family: arial, helvetica, sans-serif;\">What makes a review GREAT?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Great reviews always take into account the actual experience of using the product or service, and offer a measured and honest retelling of the parts of it that had the greatest impact on the customer leaving the review.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">A great review includes a rating that mirrors how the customer liked the product. If a customer truly enjoyed it &#8211; they might be expected to leave a 4 or 5 star rating. If they didn\u2019t enjoy their purchase, then a lower rating makes better sense.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" style=\"text-align: left;\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">The text should read in a similar tone and text to the rating itself, while offering specific details about what was good or unsatisfactory about the product or service. This text should also go further than just the product &#8211; for example, if the product was backed by the support it can help future customers when a review includes details about what the customer service experience was like. The review text might also rate the shipping time, condition of the product, or discuss the customer\u2019s favorite features.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Language choices can help with improving reviews, too! Taking a moment to write your review on a notepad or <a href=\"https:\/\/www.google.com\/docs\/about\/\" target=\"_blank\" rel=\"noopener\">Google Doc<\/a> lets you edit what you\u2019re saying so that it feels more natural, or more true to the experience you\u2019re sharing. Using words that compliment the tone and\/or rating of the review helps future customers to understand how you enjoyed the product(or if you did at all!).<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">There is one other thing that makes a review great! And that\u2019s the response. If the company replies to reviews, it shows their willingness to acknowledge the views and feelings of their customers. Their willingness to overcome issues when they arise and to show appreciation where it\u2019s deserved &#8211; and it\u2019s always deserved.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">When a company replies to reviews in an honest and transparent manner, it can be a huge boost for trust building with their customers and community. For example, look at how <a href=\"https:\/\/chemicloud.com\/#5c8913110ad40\" target=\"_blank\" rel=\"noopener\">ChemiCloud<\/a> displays reviews on their main page. If you read through them you\u2019ll see a hand-written response on each and every one that addresses the person and thanks them for their feedback, while inviting them to reach out again.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Back_to_why\"><\/span><span style=\"font-size: 24pt; font-family: arial, helvetica, sans-serif;\">Back to why?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">So, why do customer reviews matter so much?<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For businesses, it helps them grow their customer base by leveraging the trust those reviews generate for their brand. It also allows them to connect with their customers more directly.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">For customers, it helps them to identify products they might purchase and showcases the trustworthiness of the brands they buy from. It influences decision making and drives confidence.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Whether you\u2019re leaving a review, reading one or replying to one &#8211; it means you\u2019re involved in the review process somewhere. Maybe your own reviews will influence a purchase decision!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you sell physical goods in your own store or a shared marketplace, positive feedback from your customers can be a huge help with future sales by building trust organically for your business. Trust comes in many forms, some of which are represented by a brand itself. Household brands that we \u2018grew up with\u2019 often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[26,24],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why do Customer Reviews Matter So Much - Digital Web Services<\/title>\n<meta name=\"description\" content=\"Why do Customer reviews matter? this post can help any business to build strong relationships with their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/customer-reviews-matter.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do Customer Reviews Matter So Much - Digital Web Services\" \/>\n<meta property=\"og:description\" content=\"Why do Customer reviews matter? 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