{"id":1539,"date":"2020-03-12T02:41:16","date_gmt":"2020-03-12T02:41:16","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=1539"},"modified":"2020-03-13T15:45:49","modified_gmt":"2020-03-13T15:45:49","slug":"content-audit-tools","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/content-audit-tools.html","title":{"rendered":"How to do a 15-minutes Content Audit?"},"content":{"rendered":"<p style=\"text-align: justify;\">To build and retain an audience, you need to publish high-quality content consistently. Also, you must consider that your old content might not resonate with your current audience. A content audit involves various steps to analyze all the information on a website to assess and enhance its quality.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-656580060235d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-656580060235d\"  type=\"checkbox\" id=\"item-656580060235d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\/#Why_should_you_perform_a_content_audit\" title=\"Why should you perform a content audit?\">Why should you perform a content audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\/#Make_a_List_of_All_Content_Pieces\" title=\"Make a List of All Content Pieces\">Make a List of All Content Pieces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\/#Catalogue_Content\" title=\"Catalogue Content\">Catalogue Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\/#Assess_Content_Keep_Update_Delete\" title=\"Assess Content (Keep, Update, Delete)\u00a0 \">Assess Content (Keep, Update, Delete)\u00a0 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\/#Make_a_Strategy\" title=\"Make a Strategy\">Make a Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_should_you_perform_a_content_audit\"><\/span><strong>Why should you perform a content audit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">When you do a successful <strong><a href=\"https:\/\/www.stanventures.com\/blog\/website-content-audit-guide\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">content audit<\/a><\/strong>, you can expect more organic traffic to come your way as you\u2019re cleaning up content that doesn\u2019t give much traffic and improving pieces of content that have good potential to gain traffic. According to a study conducted by <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">BrightEdge<\/a>, organic search comprises 51% of all web traffic and also drives 40% of revenue.<\/p>\n<p style=\"text-align: justify;\">A content audit helps you understand your visitor\u2019s behaviour on the website or why your marketing efforts aren\u2019t as effective as you thought them to be. Conducting an audit also helps in identifying any cracks in your SEO activities so that you can make the necessary changes and get the traffic that you deserve.<\/p>\n<p style=\"text-align: justify;\">This article will go over a few factors to help you increase organic traffic with a simple 15-minute Content Audit.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Make_a_List_of_All_Content_Pieces\"><\/span><strong>Make a List of All Content Pieces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Before doing anything, you need to know what content you already have in stock. You can start by collecting all the URLs and putting them in a spreadsheet. You can do this manually if you have a small site; otherwise, you can use content extraction tools.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Catalogue_Content\"><\/span><strong>Catalogue Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">After collecting all the URLs, you need to sort them out based on various criteria mentioned below.<\/p>\n<ul style=\"text-align: justify;\">\n<li>The type of content<\/li>\n<li>Content format<\/li>\n<li>Number of words<\/li>\n<li>Buyer\u2019s Journey Stage (Awareness, Consideration, Decision)<\/li>\n<li>Date of publication\/modification<\/li>\n<li>Author Bio (If you have several writers)<\/li>\n<li>Metadata (Title, meta description, H1)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Finally, make columns with the metrics to collect data for each web page.<\/p>\n<p style=\"text-align: justify;\"><strong>Define Goals and Metrics<\/strong><\/p>\n<p style=\"text-align: justify;\">You must determine your business goals if you wish to make changes ensuring a strong impact. So the question you need to ask yourself is, \u2018what is your goal behind the content audit?\u2019<\/p>\n<p style=\"text-align: justify;\"><strong>Improve SEO Results<\/strong><\/p>\n<p style=\"text-align: justify;\">Figure out the pieces of content that you should remove and the ones you should update.<\/p>\n<p style=\"text-align: justify;\">Finally, identify the kind of content that receives the most engagement so you can take advantage of it efficiently.<\/p>\n<p style=\"text-align: justify;\"><strong>Increase Audience Engagement<\/strong><\/p>\n<p style=\"text-align: justify;\">If you know what topics interest your audience, you can post more content that resonates with them. Knowing what type of content engages your community can aid in getting more organic traffic, as you\u2019ll have the knowledge to perfectly cater to your audience.<\/p>\n<p style=\"text-align: justify;\"><strong>Improve Conversion Rates <\/strong><\/p>\n<p style=\"text-align: justify;\">For this, you need to understand which pages provide the best user experience for your visitors. You also need to find the best performing content that generates the most leads. Additionally, you must determine the most efficient forms of content for each stage of the Buyer\u2019s Journey.<\/p>\n<p style=\"text-align: justify;\">When you clearly define your goals, you have a better understanding of the steps required to reach those goals. With the goals defined, you can match them with certain content marketing metrics, like:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Engagement metrics: Likes, shares, mentions, comments, etc.<\/li>\n<li>User behavior metrics: Pageviews, bounce rate, average duration per session, etc.<\/li>\n<li>Sales metrics: Number of leads, ROI, conversion rate, etc.<\/li>\n<li>SEO metrics: Backlinks, organic traffic, keyword rankings, dwell time, etc.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">If you want to find out what topics interest your audience the most, you should consider user behaviour and engagement metrics. If you wish to know your performance in terms of SEO, you should check the number of backlinks, keyword volume, and your rankings on search engines.<\/p>\n<p style=\"text-align: justify;\">After you\u2019ve collected all the data you need, defined your goals, and understood what needs to be done, you can analyze the data with certain <strong><a href=\"https:\/\/www.stanventures.com\/blog\/seo-tools\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">SEO tools<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">By connecting your Google Analytics and Google Search Console accounts to the <a href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\"><strong>content audit tool<\/strong><\/a>, you can boost the level of data and get an in-depth analysis of your website. You can find other metrics like page views, the average session duration, and the bounce rate, along with other metrics.<\/p>\n<p style=\"text-align: justify;\">By using these auditing tools, you can understand the pieces of content that are performing the best in terms of engagement, traffic, and conversion. You can also estimate how effective your content was in achieving your marketing goals.<\/p>\n<p style=\"text-align: justify;\">Some tools allow you to get detailed information on file types, metadata, and other details about the page like images, videos, documents, etc. There are content auditing tools that even let you analyze user behaviour, which helps when you want to know which content piece is performing well and which isn\u2019t.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Assess_Content_Keep_Update_Delete\"><\/span><strong>Assess Content (Keep, Update, Delete)\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">By using your collected data and the metrics mentioned in the earlier section, you need to assess every piece of content according to the goals. After that, you can sort them into these different categories: Keep &#8211; Update &#8211; Delete.<\/p>\n<p style=\"text-align: justify;\"><strong>Keep:<\/strong> If the content is doing well and stays relevant, there isn\u2019t much need to update it. You reuse the content as part of your Content Marketing strategy instead.<\/p>\n<p style=\"text-align: justify;\"><strong>Update: <\/strong>Performing a <a href=\"https:\/\/www.digital-web-services.com\/content-audit-tools.html\"><strong>content audit<\/strong><\/a> helps you find web pages that are not performing well. Review the content and see if you can make it more efficient. You might also find content that has outdated information, which you can revise and update.<\/p>\n<p style=\"text-align: justify;\"><strong>Delete: <\/strong>If you can\u2019t improve your content or you feel that updating it would take a lot of effort, a solution would be to remove that piece from your website. You might also have some articles or landing pages that were created for seasonal marketing campaigns. If you\u2019re not updating them or planning to use them again, you can delete them.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Make_a_Strategy\"><\/span><strong>Make a Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">(Source: aspedmart.wixsite.com)<\/p>\n<p style=\"text-align: justify;\">You\u2019ve listed out the URLs that need to be changed, defined your goals, understood your metrics, analyzed and assessed your data, so now it\u2019s time to make an effective strategy to increase the overall traffic.<\/p>\n<p style=\"text-align: justify;\">The plan of action should include your goals and the concluding analysis. Here are some actionable tips that you can use for your content audit:<\/p>\n<p style=\"text-align: justify;\"><strong>Reuse\/Rewrite\/Refresh Content: <\/strong>Try to combine different <a href=\"https:\/\/www.digital-web-services.com\/how-do-imvu-users-make-money-creating-content.html\">content<\/a> pieces to form a new piece altogether. Alternatively, you can refresh old articles by adding more relevant information to the existing piece. Additionally, if there are blog posts that aren\u2019t performing well, you can rewrite them and add new, relevant information.<\/p>\n<p style=\"text-align: justify;\"><strong>Structure Content: <\/strong>A clear structure can help bots, as well as users, better understand your content. A well structured \u201cHow to\u201d article is more likely to rank for Featured Snippets than an unstructured article.<\/p>\n<p style=\"text-align: justify;\"><strong>Update CTAs: <\/strong>Outdated banners on your blog or web pages can be replaced with relevant offers to reactivate your Content Marketing funnel and improve the conversion rate.<\/p>\n<p style=\"text-align: justify;\"><strong>Add Videos\/Images: <\/strong>Videos can drive up to 157% of organic traffic to your website from search engines, and users would spend more time on web pages if it contains a video. Additionally, with images, you make your content more engaging and attractive. Incorporating videos and images on a web page can increase the chances of appearing in the SERP features.<\/p>\n<p style=\"text-align: justify;\"><strong>Optimize Metadata and Internal Linking: <\/strong>Rewrite your titles, meta descriptions, and any H1\u2019s that you feel are subpar. Integrate other keywords and make it attractive to users.<\/p>\n<p style=\"text-align: justify;\"><strong>Check for Any Issues: <\/strong>Websites have \u201chealth,\u201d and it can have a significant impact on SEO. You should pay attention to the health of your website in case any warning signs show up, like broken links; that way, you\u2019ll be ready to rectify it.<\/p>\n<p style=\"text-align: justify;\"><strong>Use 301 Redirects: <\/strong>For web pages that were removed from your website, it\u2019s advised to use 301 Redirects, which allow you to avoid &#8220;not found&#8221; pages and improve the overall user experience.<\/p>\n<p style=\"text-align: justify;\"><strong>Inform Google: <\/strong>You can make all the changes you want, but if you don\u2019t update and inform Google, you\u2019ll be losing out. You can do this by using Google Search Console. The \u201cFetch as Google\u201d feature lets you submit recently-updated web pages to Google&#8217;s index.<\/p>\n<p style=\"text-align: justify;\"><strong>Track Results<\/strong><\/p>\n<p style=\"text-align: justify;\">You can\u2019t implement these changes blindly and hope for the best because that\u2019s not how SEO works. If you don&#8217;t track the changes that you\u2019ve implemented, you wouldn\u2019t know if you\u2019re on the right or wrong path. There are content tools that make tracking results much easier, such as Google Analytics and Google Search Console.<\/p>\n<p style=\"text-align: justify;\"><strong>Conclusion<\/strong><\/p>\n<p style=\"text-align: justify;\">A content audit isn\u2019t a one-time process. It\u2019s a practice that must be incorporated into your websites and other marketing channels to ensure that everything runs smoothly.<\/p>\n<p style=\"text-align: justify;\">By carefully cataloguing your existing content and assessing the data that you\u2019ve gathered for each URL, you can make better marketing decisions that will help you cut costs, save time, grow your brand, and improve your advertising ROI.<\/p>\n<p style=\"text-align: justify;\">Consistent adjustments should be made to make sure you stay ahead of your competitors. Performing these audits a couple of times in a year is a good way to follow up on these adjustments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To build and retain an audience, you need to publish high-quality content consistently. Also, you must consider that your old content might not resonate with your current audience. A content audit involves various steps to analyze all the information on a website to assess and enhance its quality. Why should you perform a content audit? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[21],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do a 15-minute Content Audit - Digital Web Services<\/title>\n<meta name=\"description\" content=\"Find the best way to audit your contnet with great strategy. 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