{"id":2051,"date":"2020-04-20T12:28:55","date_gmt":"2020-04-20T12:28:55","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=2051"},"modified":"2021-08-25T10:58:20","modified_gmt":"2021-08-25T10:58:20","slug":"ecommerce-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html","title":{"rendered":"Why Automation is Essential for Your e-commerce Business"},"content":{"rendered":"<p style=\"text-align: justify;\">The world of e-commerce is very different from its physical counterpart. You can\u2019t rely on that knowledgeable salesperson on the shop floor to sell your product and greet customers in a friendly and alluring way.<\/p>\n<p style=\"text-align: justify;\">Of course in the online world, buyers rarely interact with real people. It\u2019s now easier and cheaper than ever to start an online store, and like any business, scaling is essential. It\u2019s a foregone conclusion that if you\u2019re successful in e-commerce, you will eventually reach a breaking point where you struggle to keep up with incoming orders and changing inventory levels. This is why it\u2019s key to <a href=\"https:\/\/www.udemy.com\/topic\/marketing-automation\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">learn about marketing automation<\/a> before it ruins your customer experience.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-656586437dc58\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-656586437dc58\"  type=\"checkbox\" id=\"item-656586437dc58\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\/#What_is_marketing_automation\" title=\"What is marketing automation?\">What is marketing automation?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\/#When_do_you_need_marketing_automation\" title=\"When do you need marketing automation\">When do you need marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\/#Start_with_email_marketing\" title=\"Start with email marketing\">Start with email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\/#Why_use_marketing_automation\" title=\"Why use marketing automation?\u00a0\u00a0\u00a0 \u00a0\u00a0\">Why use marketing automation?\u00a0\u00a0\u00a0 \u00a0\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_marketing_automation\"><\/span>What is marketing automation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The best way to describe marketing automation is the process of <a href=\"https:\/\/www.orderhive.com\/multi-channel-listing-software.html\" target=\"_blank\" rel=\"noopener\">using eCommerce channel management software<\/a>\u00a0to manage repetitive marketing tasks. It combines the right people, software, and processes necessary to automate the way you provide a service to your customers.<\/p>\n<p style=\"text-align: justify;\">Marketing automation needs data from the user to work efficiently, so the tool must integrate with a data source like an e-commerce platform. Examples of data points are a user\u2019s personal information, social media activity or purchase history.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"When_do_you_need_marketing_automation\"><\/span>When do you need marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This is something that will be blatantly obvious when it happens. Without <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>, e-commerce merchants can\u2019t keep up with their growing email volume. Every new email can be an overwhelming experience because you and your team struggle to handle it. It slows down the process and makes your service more prone to mistakes. E-commerce merchants must switch to a system focused around marketing automation when they are spending most of their time fixing mistakes or missing orders.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Start_with_email_marketing\"><\/span>Start with email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">An important element of marketing automation is email marketing (specifically for e-commerce) which can help generate additional sales from a highly engaged audience. There are more than four billion email addresses in the world and 91 percent of users look in their inbox every day. It\u2019s a common misconception that people don\u2019t like receiving promotional and automated emails but research suggests that a customer doesn\u2019t mind this if they have already established a relationship with the company.<\/p>\n<p style=\"text-align: justify;\">Launching an e-commerce email marketing campaign can be daunting but merchants should take full advantage of these opportunities.<\/p>\n<p style=\"text-align: justify;\">One of these opportunities can be an automated email to customers to recover abandoned shopping carts. Research by the Baymark Institute indicates that on average, 69% of shopping carts are abandoned without a purchase. 7 in every 10 potential customers fail to buy a product that caught their eye. An effective cart abandonment email automation process can help address the customer\u2019s issue and bring them back for the purchase.<\/p>\n<p style=\"text-align: justify;\">These types of visitors are relatively easy to target &#8211; and an automated email sequence can be used to market these new leads over the subsequent days by educating them about your brand and start to build trust.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_use_marketing_automation\"><\/span>Why use marketing automation?\u00a0\u00a0\u00a0 <strong>\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">These are many use cases in the ever-expanding <a href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\"><strong>world of marketing automation<\/strong><\/a>. Marketing automation can have a noticeable impact on your conversion rate, increase your revenue on a consistent basis and provide you with detailed insight into your customer\u2019s behavior. Time is also an important factor, allowing merchants greater freedom to focus on building their brand and identifying new products and trends.<\/p>\n<p style=\"text-align: justify;\">Marketing automation is an amazing tool when you use it right, but like anything, it has to be constructed and implemented properly for your business. Not everything works the same for every business. But if it works, it will drastically reduce human error and prevent communication lines from falling down. Digital customers must be nurtured and experience the best level of service from your business; otherwise, your competitors will take full advantage!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of e-commerce is very different from its physical counterpart. You can\u2019t rely on that knowledgeable salesperson on the shop floor to sell your product and greet customers in a friendly and alluring way. Of course in the online world, buyers rarely interact with real people. It\u2019s now easier and cheaper than ever to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[12,24],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Automation is Essential for Your e-commerce Business - DWS<\/title>\n<meta name=\"description\" content=\"Let&#039;s know about eCommerce marketing automation and why its needs for business. Here find the best way to improve your email marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/ecommerce-marketing-automation.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Automation is Essential for Your e-commerce Business - DWS\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s know about eCommerce marketing automation and why its needs for business. 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