{"id":3030,"date":"2020-06-04T15:41:26","date_gmt":"2020-06-04T15:41:26","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=3030"},"modified":"2020-07-03T16:12:07","modified_gmt":"2020-07-03T16:12:07","slug":"understanding-covid-19-effect-on-e-commerce","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html","title":{"rendered":"Understanding COVID-19 Effect on E-commerce"},"content":{"rendered":"<p style=\"text-align: justify;\">The outbreak of <strong>COVID-19<\/strong> will likely become one of the most prominent events of 2020. With the motto \u201cStay Home. Stay Safe\u201d people made social distancing and cities lockdown the new norm of their lives. The pandemic couldn\u2019t help affecting businesses across the globe by creating an unfavorable climate, and the e-commerce industry is no exception. Lots of companies face temporary closure, experience a decrease in sales, and their stuff faces months of financial worry.<\/p>\n<p style=\"text-align: justify;\">As the virus knows no borders, both the human and commercial impacts will continue to spread. As such, even the e-commerce giants from <a href=\"https:\/\/fortune.com\/2020\/02\/21\/fortune-1000-coronavirus-china-supply-chain-impact\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">the Fortune 1000 list are seeing coronavirus supply chain disruptions<\/a>. Not to mention small start-ups that have to struggle with what is left from their strength to keep the lights on.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6565868d49c53\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6565868d49c53\"  type=\"checkbox\" id=\"item-6565868d49c53\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html\/#COVID-19_and_Customers_Behaviour\" title=\"COVID-19 and Customers Behaviour\">COVID-19 and Customers Behaviour<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html\/#The_Challenges_E-commerce_Faces_in_Light_of_COVID-19_Pandemic\" title=\"The Challenges E-commerce Faces in Light of COVID-19 Pandemic\">The Challenges E-commerce Faces in Light of COVID-19 Pandemic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html\/#Changes_to_E-commerce_Traffic\" title=\"Changes to E-commerce Traffic\">Changes to E-commerce Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html\/#Final_Thought\" title=\"Final Thought\">Final Thought<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"COVID-19_and_Customers_Behaviour\"><\/span>COVID-19 and Customers Behaviour<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The pandemic is definitely changing the way people make purchasing decisions. The virus-related crisis makes people switch to buying offline since they have to avoid physical stores. According to the latest research made by <a href=\"https:\/\/www.emarketer.com\/content\/the-biggest-business-impacts-of-the-coronavirus-pandemic-according-to-business-insider-intelligence\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">eMarketer and Business Insider Intelligence<\/a>, 74% of US respondents claimed that they are likely to avoid public places including malls and shopping centers if the situation around COVID-19 gets worse. Well, that didn\u2019t take very long.<\/p>\n<p style=\"text-align: justify;\">In the middle of the March, retailers began taking necessary steps to protect both their customers and employees against the alarming threat by closing their physical stores. One after the other, retailers have begun to close their brick-and-mortar stores, not leaving the customers any choice besides switching to online mode.<\/p>\n<p style=\"text-align: justify;\">One would think that this coronavirus pandemic period is prosperous times for e-commerce businesses. But it is not cut and dried. Even though the customers spend more time at home, shopping behaviors <a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/news\/documents\/2020-03\/tracking-the-coronavirus-wave4-ipsos.pdf\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">have not yet shifted <\/a>worldwide (Italy is the only exception).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3031\" src=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report.jpg\" alt=\"food groceries online delivery report\" width=\"1551\" height=\"624\" srcset=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report.jpg 1551w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-300x121.jpg 300w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-1024x412.jpg 1024w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-766x308.jpg 766w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-1536x618.jpg 1536w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-2048x824.jpg 2048w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/food-groceries-online-delivery-report-788x317.jpg 788w\" sizes=\"(max-width: 1551px) 100vw, 1551px\" \/><\/p>\n<p style=\"text-align: justify;\">According to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-03-25\/stuck-at-home-shoppers-aren-t-using-e-commerce-as-an-escape\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">the Bloomberg Report<\/a>, customers caged up at homes are not rushing to make use of e-commerce stores as an escape. 64% of retailers haven\u2019t noticed a shift toward their e-commerce stores when the virus came to their countries.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Challenges_E-commerce_Faces_in_Light_of_COVID-19_Pandemic\"><\/span><strong>The Challenges E-commerce Faces in Light of COVID-19 Pandemic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In the perfect world, online stores have to benefit from the \u201cnew world order\u201d since they are already well-positioned to serve customer needs. It would seem that all they need to meet the demand is to organize and manage product delivery and the trick\u2019s done.<\/p>\n<p style=\"text-align: justify;\">However, as we can see from the above, there are challenges. What are they?<\/p>\n<p style=\"text-align: justify;\">Psychological factors are before everything else. Since the outbreak of coronavirus relates to contradictory information and many uncertainties, consumers don\u2019t want to left behind without resources. They prefer to buy only basic-needs products rather than wasting money on goods they don\u2019t actually need. Thus, when you are thinking about how to survive, you are unlikely to buy high heels or golf shoes.<\/p>\n<p style=\"text-align: justify;\">Moreover, we can\u2019t discard shoppers&#8217; concerns related to the safety of receiving their products ordered online. A recent study showed that coronavirus can live on the surfaces from 3 hours to 1 week (depending on the surface). This restraints people from ordering items online. However, taking into account the shipping conditions which make it hard for the virus to survive, you are unlikely to get COVID-19 from your mail. Although, lots of consumers want to exclude any risk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3032 aligncenter\" src=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic.png\" alt=\"E-commerce Faces in Light of COVID-19 Pandemic\" width=\"589\" height=\"748\" srcset=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic.png 589w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-236x300.png 236w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-806x1024.png 806w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-768x975.png 768w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-1209x1536.png 1209w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-1613x2048.png 1613w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/E-commerce-Faces-in-Light-of-COVID-19-Pandemic-788x1000.png 788w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.businessinsider.com\/coronavirus-lifespan-on-surfaces-graphic-2020-3\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Image credit<\/a><\/p>\n<p style=\"text-align: justify;\">Perhaps one of the most crucial challenges for businesses, given the situation, will be the readiness of their offering. The fact is that your online platform must offer a competitive user experience. Otherwise, you will fall neither to entice nor retain shoppers.<\/p>\n<p style=\"text-align: justify;\">Thus, according to <a href=\"https:\/\/fortune.com\/2020\/03\/17\/e-commerce-retailers-coronavirus\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Fortune<\/a>:<\/p>\n<ul style=\"text-align: justify;\">\n<li>businesses with strong e-commerce offerings have more chances to keep the lights on in the current turmoil<\/li>\n<li>retails that have good websites will sit pretty<\/li>\n<li>e-commerce companies still playing catch up are likely to be the greatest losers.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As you can see, e-commerce companies have to be sure that their websites are more than good to remain competitive. They need to deliver the best user experience possible. If you already use a highly-customizable platform for e-commerce websites such as Magento, it will be your vantage point. However, <a href=\"https:\/\/www.digital-web-services.com\/design-tips-for-e-commerce-site.html\">building an e-commerce site<\/a> and customize it in the right way is not a child\u2019s play. If you don\u2019t think that you can handle it alone, make sure to hit up a company providing <a href=\"https:\/\/onilab.com\/magento-development-services\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Magento development services<\/a> for support.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Changes_to_E-commerce_Traffic\"><\/span><strong>Changes to E-commerce Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In the current situation, when people tend to buy basic-needs products online, as they have no other choice, grocery e-commerce is on the rise. We can see this tendency with the data provided by Rakuten Intelligence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3035\" src=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic.jpg\" alt=\"Changes to E-commerce Traffic\" width=\"750\" height=\"520\" srcset=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic.jpg 750w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-300x208.jpg 300w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-1024x710.jpg 1024w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-767x532.jpg 767w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-1536x1065.jpg 1536w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-2048x1420.jpg 2048w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/Changes-to-E-commerce-Traffic-788x546.jpg 788w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p style=\"text-align: justify;\">As for other e-commerce sectors, not all of them are experiencing an increase in sales. Consequently, medical goods, baby products, and bleaches are among the most much-needed categories.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3036\" src=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19.png\" alt=\"eCommerce consummer sale during Covid 19\" width=\"750\" height=\"527\" srcset=\"https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19.png 750w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-300x211.png 300w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-1024x720.png 1024w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-767x539.png 767w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-1536x1079.png 1536w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-2048x1439.png 2048w, https:\/\/www.digital-web-services.com\/wp-content\/uploads\/eCommerce-consummer-sale-during-Covid-19-788x553.png 788w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p style=\"text-align: justify;\">So, different e-commerce sectors will experience different impacts when it comes to the current situation. One thing is for sure: shoppers&#8217; behavior is really changing and sometimes very severely.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_Thought\"><\/span>Final Thought<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The coronavirus pandemic and all the mess it is accompanied with will end one day and our lives will back to normal. However, this difficult period, despite the damage it has already brought both in human victims and economic downfall, opens new horizons for e-commerce company owners. Of course, if they are willing to adapt their businesses to the changing landscape. For instance,<a href=\"https:\/\/fortune.com\/2020\/03\/25\/nike-coronavirus-business-impact-china\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"> Nike has overcome the coronavirus impact<\/a> on its China business and managed to increase digital sales by 30% with the help of strong tech and decisive moves.<\/p>\n<p style=\"text-align: justify;\">So, the<a href=\"https:\/\/www.digital-web-services.com\/understanding-covid-19-effect-on-e-commerce.html\"> impact of COVID-19 on e-commerce businesses<\/a> is difficult to predict. Some of these businesses will be closed and never recover, some of them will manage to survive during the crisis mustering their efforts, and some companies will thrive against all the odds. It all depends on the readiness of those companies to reorganize their structure and implement controversial strategies to meet the new challenges. If your website is not visible for search engines, performs bad, and doesn\u2019t deliver the best user experience, your ability to stand out among competitors will be dramatically diminished.<\/p>\n<p style=\"text-align: justify;\">Even in these uncertain times, there are still lots of opportunities to prosper.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Stay Home. Stay Safe.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The outbreak of COVID-19 will likely become one of the most prominent events of 2020. With the motto \u201cStay Home. Stay Safe\u201d people made social distancing and cities lockdown the new norm of their lives. The pandemic couldn\u2019t help affecting businesses across the globe by creating an unfavorable climate, and the e-commerce industry is no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[12,51],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Coronavirus (COVID-19) Effect on E-commerce Business<\/title>\n<meta name=\"description\" content=\"Know how coronavirus (COVID-19) pandemic impact on e-commerce businesses and online grocery stores. 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