{"id":5474,"date":"2020-12-07T07:09:04","date_gmt":"2020-12-07T07:09:04","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=5474"},"modified":"2023-10-15T14:30:45","modified_gmt":"2023-10-15T14:30:45","slug":"10-must-have-skills-for-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html","title":{"rendered":"10 Must-Have Skills for a Social Media Manager in 2023"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Given how much social media has taken over marketing and how companies are looking for more and more ways to build a dedicated online following, the role of a social media manager has been rising in importance lately. with many choosing to pursue an <a href=\"https:\/\/www.mydegreeguide.com\/online-masters-in-marketing\/\" target=\"_blank\" rel=\"noopener\">online marketing degree<\/a> in order to help themselves stand out. That begs the question\u2014what makes a successful social media manager? Social media is quite dynamic, and lots of companies have dedicated and talented teams working 24X7 on their online strategy, so there are a lot of factors that go into whether a social media manager is successful or not. But, there are still 10 traits that we have identified as must-haves for a social media manager to be competent. However, if you are in a hurry and can\u2019t wait for the perfect social media manager.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658052ad490\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658052ad490\"  type=\"checkbox\" id=\"item-65658052ad490\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Graphics_and_video_design\" title=\"Graphics and video design\">Graphics and video design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Stellar_interpersonal_skills\" title=\"Stellar interpersonal skills\u00a0\">Stellar interpersonal skills\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Behavioral_Psychology\" title=\"Behavioral Psychology\">Behavioral Psychology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Community_engagement_or_customer_service\" title=\"Community engagement or customer service\">Community engagement or customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#_Analysis\" title=\"\u00a0Analysis\u00a0\">\u00a0Analysis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Budgeting\" title=\"Budgeting\u00a0\">Budgeting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Inquisitiveness\" title=\"Inquisitiveness\u00a0\u00a0\">Inquisitiveness\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Ability_to_change_with_short_notice\" title=\"Ability to change with short notice\">Ability to change with short notice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#Being_business-savvy\" title=\"Being business-savvy\">Being business-savvy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\/#_Some_closing_thoughts\" title=\"\u00a0Some closing thoughts\">\u00a0Some closing thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Graphics_and_video_design\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Graphics and video design<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">There is no doubt that social media posts with images receive more engagement. In recent years, there has also been a shift in customers\u2019 preferences; 43 percent of them want to see more videos going forward. This means that knowledge to design and create appealing and informative visual content is a vital skill for the social media managers of today.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Copywriting<\/b><\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">This may not be surprising at all, but copywriting skills are essential for social media marketing just like with other forms of marketing. The ability to write good copy is important for a social media manager when it comes to creating Facebook posts, tweets, profile descriptions, etc. Having a captivating story woven into your posts on social media goes a long way into driving clicks and engagement, and this can\u2019t be done without copywriting skills.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Stellar_interpersonal_skills\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Stellar interpersonal skills\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">With a rise in the popularity of Periscope, Instagram Live, and Facebook Live, it looks like live videos are here to stay. Because going live allows marketers to have more engagement and a wider reach, 42 percent of them have reported interest in creating more live videos. With the right public speaking skills, social media managers can tap into this trend and present ideas, chat with followers, answer questions, or even interview guests. If you are wondering how you can get a large audience for your live events or other promotions, make sure you check out the<\/span><span style=\"font-weight: 400;\">\u00a0power-packed social media-focused tools that will help you gain followers and boost engagement.\u00a0<\/span><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Behavioral_Psychology\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Behavioral Psychology<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Knowing why people are more inclined to like and share a particular post can be a <a href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\">valuable skill to have as a social media manager<\/a>. This allows them to create viral posts based on past successes. For instance, the data may say that your audience likes visual content, and knowing why they prefer such content can enable a social media manager to enthrall them with videos and GIFs tailored to their liking. So, as you can see, a basic understanding of psychology can do a world of good to your marketing campaigns.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Community_engagement_or_customer_service\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Community engagement or customer service<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">It is worth noting that while most customers rely on social media for customer care, only about 21 percent of businesses employ social media for the same. This means that you have the possibility of providing excellent customer service by leveraging social media. Since it is going to be the social media manager who is most likely to be handling such matters on sites like Facebook and Twitter, they must have sufficient conversational skills. Meanwhile, social media can also be a great way to get your audiences\u2019 honest opinion regarding various aspects of your brand, so a social media manager needs to be able to facilitate engagement.<\/span><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"_Analysis\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u00a0Analysis\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u00a0As a social media manager, he\/she is required to be well-versed in tracking both business metrics and social media metrics. While social media success relies on comments, likes, shares, etc., business success depends on factors like conversions, traffic, leads, etc. Having a thorough understanding of both and judging how social media performance relates to the company\u2019s goals is a valuable skill to have.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Budgeting\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Budgeting\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">You need to be somewhat knowledgeable in finance and budgeting, preferably in a tool like Excel when you are a social media manager. This is because you may have to manage expenses for things design, images, <a href=\"https:\/\/www.digital-web-services.com\/best-free-seo-tools.html\">social media management tools<\/a>, and paid advertising as well within the constraints of a meager budget.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Inquisitiveness\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Inquisitiveness\u00a0\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">For a social media manager to be effective, they need to be aware of the latest trends and experiment with the most recent marketing strategies for social media. In essence, they need to have their finger on the pulse of advances in social media so that they don\u2019t become irrelevant.\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ability_to_change_with_short_notice\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Ability to change with short notice<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">The type of content people prefer is changing rapidly. <\/span><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">\u2019s focus on videos is a testament to that. To stay relevant and on top of the latest trend in content consumption\u2014video\u2014 social media managers have to constantly adapt to changes in areas like graphic design, video making, etc.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Being_business-savvy\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Being business-savvy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">While having the ability to get likes and shares is great, a social media manager is only considered to be authentic if he\/she is well-versed in how the company\u2019s business strategy fits in with the <a href=\"https:\/\/www.digital-web-services.com\/how-to-plan-twitter-marketing-strategy.html\">social media campaign<\/a>. Knowing what metrics to look for to boost a business can be immensely valuable. For instance, a B2C social media manager may focus on selling directly to the customers, but a B2B social media manager may prioritize getting leads for the sales team. In this manner, their work impacts the whole company.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"_Some_closing_thoughts\"><\/span><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>Some closing thoughts<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">While this is far from an all-inclusive list, it is certainly enough to get the ball rolling. Work on these qualities, and soon, you will be delighted with your results. Your company will also be thrilled with your prowess as a social media manager.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Given how much social media has taken over marketing and how companies are looking for more and more ways to build a dedicated online following, the role of a social media manager has been rising in importance lately. with many choosing to pursue an online marketing degree in order to help themselves stand out. That [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[16],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Must-Have Skills for a Social Media Manager in 2023 - DWS<\/title>\n<meta name=\"description\" content=\"\u25ba Here we have listed the top 10 best skills which you must-have to know for have a social media manager role in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/10-must-have-skills-for-a-social-media-manager.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Must-Have Skills for a Social Media Manager in 2023 - 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