{"id":6125,"date":"2021-02-03T18:03:23","date_gmt":"2021-02-03T18:03:23","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=6125"},"modified":"2022-04-26T07:11:24","modified_gmt":"2022-04-26T07:11:24","slug":"how-to-a-b-test-website-banners-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html","title":{"rendered":"How to A\/B Test Website Banners to Increase Conversions"},"content":{"rendered":"<p style=\"text-align: justify;\">Website banners are digital ads that appear on the sidebar, header, or footer of any website. Advertisers pay platforms such as Google AdWords to display their banner ads on particular web pages. Website banners are excellent if brands want to boost brand awareness or increase conversions. Users click on web banners that interest them, and they are then directed to the advertiser\u2019s website. From there, users can check out more of the offer and, hopefully, convert.<\/p>\n<p style=\"text-align: justify;\">These ads work on a cost-per-click or cost-per-impression pricing model. And advertisers can maximize their ad spend through A\/B testing. Read on to know what A\/B testing is and <a href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\">how to effectively A\/B test your website banners for higher conversions<\/a><strong>.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6565854d0732f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6565854d0732f\"  type=\"checkbox\" id=\"item-6565854d0732f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#What_is_AB_Testing\" title=\"What is A\/B Testing?\">What is A\/B Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#5_Ways_to_AB_Test_Your_Website_Banners\" title=\"5 Ways to A\/B Test Your Website Banners\">5 Ways to A\/B Test Your Website Banners<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#1_Background_Colors\" title=\"1. Background Colors\">1. Background Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#2_Background_Images\" title=\"2. Background Images\">2. Background Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#3_Copy\" title=\"3. Copy\">3. Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#4_Call_to_Action\" title=\"4 Call to Action\">4 Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#5_Offer\" title=\"5. Offer\">5. Offer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_AB_Testing\"><\/span><strong>What is A\/B Testing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">In digital marketing, advertisers create online ads that achieve various goals. And web banners are cost-efficient and effective, mostly if you continuously A\/B test your ads.<\/p>\n<p style=\"text-align: justify;\">A\/B testing refers to showing two variants of the ad on the same website page to different visitors. More often than not, A\/B testing would involve changing one or two ad elements to determine which one appeals to audiences.<\/p>\n<p style=\"text-align: justify;\">Advertisers choose the variant that garners more conversions and consider it the winning ad. This allows advertisers to maximize their ad spend and efforts in their online advertising strategies.<\/p>\n<p style=\"text-align: justify;\">As for the costs, website banner ads are calculated on a cost-per-click or cost-per-impression model. Advertisers then bid on how much they want to spend, and the auction winner will get the ad space on the web page. Advertisers would need platforms such as Google AdWords to display their ads. And the average cost of display ads on Google\u2019s Display Network is around $0.58, according to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/07\/05\/online-advertising-costs\" target=\"_blank\" rel=\"noopener nofollow\">WordStream<\/a>.<\/p>\n<p style=\"text-align: justify;\">So why should advertisers A\/B test their web banners? When you have existing <a href=\"https:\/\/www.digital-web-services.com\/grow-your-website-traffic-with-best-seo-services.html\">website traffic<\/a>, you want to leverage that and possibly get more from it. Testing your ads lets you get more leads and increase your traffic. Also, advertisers should test banner ads to know which ones work for specific audiences and which ones don\u2019t.<\/p>\n<p style=\"text-align: justify;\">Finally, A\/B testing is considered low-risk modifications that can garner a higher ROI. Overall, A\/B testing web banners offers more benefits for your brand at the lowest costs.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Ways_to_AB_Test_Your_Website_Banners\"><\/span><strong>5 Ways to A\/B Test Your Website Banners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A\/B testing doesn\u2019t have to be complicated. A rule of thumb in A\/B testing web banners is to only test one variable so you\u2019ll know exactly what to use and avoid in the next banner ads. And here are five variables you can test to increase conversions:<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Background_Colors\"><\/span><strong>1. Background Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Colors are crucial elements when designing your website banners. When choosing the colors for your ads, consider your brand colors against color psychology. In color psychology, different colors evoke particular emotions that influence consumer decisions. Red stimulates hunger and excitement, while black exudes elegance and authority. Check out what the rest of the colors are associated with <a href=\"https:\/\/www.oberlo.com.ph\/blog\/color-psychology-color-meanings\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Background_Images\"><\/span><strong>2. Background Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The background images you choose should depend on what piques your audience\u2019s interest. Try to diversify your <a href=\"https:\/\/penji.co\/marketing-graphics\/\" target=\"_blank\" rel=\"noopener nofollow\">marketing graphics<\/a> and see what works best for your target audience.<\/p>\n<p style=\"text-align: justify;\">You can test product images versus images of people. Images of people smiling depict happy people, which present your offer in the best light. These images are also associated with positivity, which is useful when you\u2019re advertising your product or service. However, not all industries can take advantage of this. Car companies would mainly showcase their products to hook their audience.<\/p>\n<p style=\"text-align: justify;\">Additionally, you may also test images of men versus women. Specific industries are also men- or women-focused, which makes this element in A\/B testing logical. The most important tip you need to remember when using images of people is to direct their gaze towards the call-to-action button. This can also make consumers draw their attention to where they\u2019re looking at.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Copy\"><\/span><strong>3. Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">See what works best with your target market. Try long-form or short-form copy on two variants. The general rule in web banner copy is to always write the features and benefits concisely.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Call_to_Action\"><\/span><strong>4 Call to Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Calls to action are incredibly vital in your website banners. This is what will encourage leads to possible conversions. Ensure that your call to action provides value and relevance while keeping it concise.<\/p>\n<p style=\"text-align: justify;\">Actionable verbs are ideal to use in calls to action as these can impact the consumer\u2019s decision-making process. The word \u201cfree\u201d is also another effective way to lure customers to the next step.<\/p>\n<p style=\"text-align: justify;\">Here are some tips on how to test the call-to-action buttons:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Include some visual cues like arrows or icons<\/li>\n<li>Make sure that the icons are relevant to the call to action<\/li>\n<li>Test one element at a time on your call to action<\/li>\n<li>Make the call-to-action button stand out by giving it a bright color<\/li>\n<li>Ensure a strategic call-to-action positioning<\/li>\n<li>Reduce clutter around the call-to-action button<\/li>\n<li>Never put your call to action at the top of the page<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Offer\"><\/span><strong>5. Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Your value proposition is what will pique the user\u2019s interest. If you only have one offer, then you can test out different ways of presenting your offer. You can try shortening or lengthening it and see what works best for a particular audience.<\/p>\n<p style=\"text-align: justify;\">A pro tip in selling your offer on your website banner is never to cramp it with too much information. You want to keep it concise and valuable at the same time. Ensure that you only include the necessary information that best attracts users to click on the banner.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Website banners should be in every marketer\u2019s arsenal. Web banner ads are effective, cost-efficient, and easily modified. As long as you know how to test out the different elements on website banners, you\u2019ll create better banners that attract audiences.<\/p>\n<p style=\"text-align: justify;\">Always remember the tips to create compelling website banner ads:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Never test more than one variant at a time.<\/li>\n<li>Never run your web banner campaigns for too long.<\/li>\n<li>Always consider segmenting the users according to their demographics and psychographics.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ignoring these tips will make your web banners\u2019 effectiveness futile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website banners are digital ads that appear on the sidebar, header, or footer of any website. Advertisers pay platforms such as Google AdWords to display their banner ads on particular web pages. Website banners are excellent if brands want to boost brand awareness or increase conversions. Users click on web banners that interest them, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[18],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to A\/B Test Website Banners to Increase Conversions &amp; leads in 2023<\/title>\n<meta name=\"description\" content=\"Here know how to do A\/B test website banners for increase business conversions in 2021 and improve your websites traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/how-to-a-b-test-website-banners-to-increase-conversions.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to A\/B Test Website Banners to Increase Conversions &amp; 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