{"id":6531,"date":"2021-02-23T10:17:17","date_gmt":"2021-02-23T10:17:17","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=6531"},"modified":"2022-04-27T05:05:13","modified_gmt":"2022-04-27T05:05:13","slug":"how-to-update-your-seo-strategy-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html","title":{"rendered":"How to Update Your SEO Strategy for Voice Search"},"content":{"rendered":"<p style=\"text-align: justify;\">Search engines are a huge part of the relationship between brands and customers.<\/p>\n<p style=\"text-align: justify;\">When clients need to find a service, product, or solution to a problem, they often use tools like Google and Bing.<\/p>\n<p style=\"text-align: justify;\">However, in recent years, the way we search for information has begun to evolve.<\/p>\n<p style=\"text-align: justify;\">Smart assistants equipped with natural language processing technology allow us to speak to the search engines, rather than typing in queries.<\/p>\n<p style=\"text-align: justify;\">Current research indicates that around <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/The-Future-of-Voice-From-Smartphones-to-Smart-Speakers-to-Smart-Homes\" target=\"_blank\" rel=\"noopener nofollow\">41% of adults<\/a> use voice search at least once per day.<\/p>\n<p style=\"text-align: justify;\">Learning how to optimize your <a href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\">SEO strategy to support the rise of voice search<\/a> is one of the best things you can do to make your company more visible.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658a17a3514\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658a17a3514\"  type=\"checkbox\" id=\"item-65658a17a3514\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Here_Get_Some_SEO_Strategy_For_Voice_Search_Optimization\" title=\"Here Get Some SEO\u00a0 Strategy For Voice Search Optimization\">Here Get Some SEO\u00a0 Strategy For Voice Search Optimization<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Optimize_for_Natural_Language\" title=\"Optimize for Natural Language\">Optimize for Natural Language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Improve_Mobile_Speeds\" title=\"Improve Mobile Speeds\">Improve Mobile Speeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Use_Long-Tail_Keywords\" title=\"Use Long-Tail Keywords\">Use Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Focus_on_Local_Search\" title=\"Focus on Local Search\">Focus on Local Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Optimize_Rich_Answers\" title=\"Optimize Rich Answers\">Optimize Rich Answers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\/#Get_Ready_for_the_Age_of_Voice\" title=\"Get Ready for the Age of Voice\">Get Ready for the Age of Voice<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Here_Get_Some_SEO_Strategy_For_Voice_Search_Optimization\"><\/span><strong>Here Get Some SEO\u00a0 Strategy For Voice Search Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_for_Natural_Language\"><\/span><span style=\"text-decoration: underline;\"><strong>Optimize for Natural Language<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The way you type when searching for something on Google is often very different from the way you speak.<\/p>\n<p style=\"text-align: justify;\">Think about the last time you asked Siri something. If you were searching for a new pizza restaurant with text, you might type \u201cPizza Restaurant, NY.\u201d<\/p>\n<p style=\"text-align: justify;\">If you\u2019re asking a search engine to find you somewhere to eat, you\u2019d say: \u201cAlexa, what are some pizza restaurants near me?\u201d<\/p>\n<p style=\"text-align: justify;\">Adding more conversational language to your content is a great way to appeal to the voice search algorithms.<\/p>\n<p style=\"text-align: justify;\">It\u2019s also worth noting that human beings are more likely to respond to language that feels conversational and friendly. No one likes reading robotic content.<\/p>\n<p style=\"text-align: justify;\">If you\u2019re struggling to get an idea of your customer\u2019s voice, try chatting to some previous clients and pay attention to the words, phrases, and slang they use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Mobile_Speeds\"><\/span><span style=\"text-decoration: underline;\"><strong>Improve Mobile Speeds<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.digital-web-services.com\/wordpress-website-speed-optimization-techniques.html\">Optimizing the loading speed<\/a> of your website is a must-have for any good SEO strategy.<\/p>\n<p style=\"text-align: justify;\">However, if you\u2019re trying to get ahead with voice search, it\u2019s crucial to focus specifically on the way your website works on mobile devices.<\/p>\n<p style=\"text-align: justify;\">While a larger number of customers are using smart speakers and other products to search through voice, smartphones are still the most common device for a voice search.<\/p>\n<p style=\"text-align: justify;\">To ensure that your <a href=\"https:\/\/www.digital-web-services.com\/font-size-guidelines-for-responsive-websites.html\">site is prepared for the age of mobile<\/a>, use themes that are naturally responsive, and run regular tests to ensure that your pages are loading quickly.<\/p>\n<p style=\"text-align: justify;\">Get rid of anything on your site that might be problematic for mobile users, such as tiny links, or buttons that are difficult to tap on a phone screen.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Use_Long-Tail_Keywords\"><\/span><span style=\"text-decoration: underline;\"><strong>Use Long-Tail Keywords<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">When you\u2019re updating your website with conversational content, it may be worth making some changes to your keyword strategy.<\/p>\n<p style=\"text-align: justify;\">People are using more long-tail keywords when they converse with smart assistants and speakers.<\/p>\n<p style=\"text-align: justify;\">Talking to an AI solution often feels like talking to a friend, so you can expect search queries to be longer.<\/p>\n<p style=\"text-align: justify;\">Instead of trying to rank for the most succinct versions of searches like \u201cdigital marketing USA\u201d, think about what people may say when looking for you.<\/p>\n<p style=\"text-align: justify;\">For instance, you might try to rank for \u201cDigital marketing services in New York\u201d or \u201cTop-ranked digital marketing companies.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/serptimizer.com\/seo-best-practices-for-beginners\/\" target=\"_blank\" rel=\"noopener nofollow\">Long-tail keywords<\/a> are extremely useful for SEO purposes because they help you to target customers with specific intent.<\/p>\n<p style=\"text-align: justify;\">Often, long-tail terms are also easier to rank for than shorter terms too.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Focus_on_Local_Search\"><\/span><span style=\"text-decoration: underline;\"><strong>Focus on Local Search<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As smart assistants and <a href=\"https:\/\/uberall.com\/en-gb\/resources\/blog\/how-to-optimize-for-near-me-searches\" target=\"_blank\" rel=\"noopener nofollow\">mobile searching become more common<\/a>, people are changing the way that they search online.<\/p>\n<p style=\"text-align: justify;\">When people are looking for advice from a voice assistant, they\u2019re often at a slightly later stage in the buyer journey.<\/p>\n<p style=\"text-align: justify;\">For instance, it\u2019s more common for your customers to use a voice search to look for \u201cBurritos near me\u201d than it is for them to ask a smart speaker about the history of burritos.<\/p>\n<p style=\"text-align: justify;\">With that in mind, make sure your website is ready for local search.<\/p>\n<p style=\"text-align: justify;\">Create dedicated destination pages for each of the cities or towns you serve. It\u2019s also helpful to have a Google My Business listing to help searchers track down your company\u2019s phone number, name, and address when looking for instant information.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Optimize_Rich_Answers\"><\/span><span style=\"text-decoration: underline;\"><strong>Optimize Rich Answers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Finally, make sure you\u2019re taking advantage of the latest features in the search engines.<\/p>\n<p style=\"text-align: justify;\">Recently, studies <a href=\"https:\/\/www.semrush.com\/blog\/voice-search-study\/\" target=\"_blank\" rel=\"noopener nofollow\">found that around 70%<\/a> of all answers returned for a voice search came with a specific SERP feature like a featured snippet.<\/p>\n<p style=\"text-align: justify;\">Optimizing your content to appear in the featured snippet is a great way to boost your chances of being seen online.<\/p>\n<p style=\"text-align: justify;\">You can also invest in things like appearing in the knowledge graph or knowledge panel on the Google results by optimizing your content to answer questions quickly and concisely.<\/p>\n<p style=\"text-align: justify;\">If you don\u2019t have a strategy for creating rich answers and appearing in featured snippets yet, make sure you have one before you work on your voice search visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Ready_for_the_Age_of_Voice\"><\/span><span style=\"text-decoration: underline;\"><strong>Get Ready for the Age of Voice<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As more smart assistants make their way into our lives, the demand for voice search will only grow.<\/p>\n<p style=\"text-align: justify;\">You\u2019ll need to ensure that your website is optimized correctly for the age of voice if you want to stay ahead of the competition. Don\u2019t be left behind.<\/p>\n<div class=\"wpsm-testimonial\"><div class=\"wpsm-testimonial-content\"><strong>Author Bio:<\/strong> Joe Peters is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a marketing consultant, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows.<br \/>\n<\/div><div class=\"wpsm-testimonial-author\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/AOh14Gg0bd9QzgiLNjkI2muOhJo4zHQiXx1Vo_ouwntITA=s40\" alt=\"Joe Peters \" class=\"author_image\">Joe Peters <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search engines are a huge part of the relationship between brands and customers. When clients need to find a service, product, or solution to a problem, they often use tools like Google and Bing. However, in recent years, the way we search for information has begun to evolve. Smart assistants equipped with natural language processing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[5],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Update Your SEO Strategy for Voice Search in 2023 - DWS<\/title>\n<meta name=\"description\" content=\"know all the SEO strategy for voice search optimization support in 2023, Here we have also updated some important techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/how-to-update-your-seo-strategy-for-voice-search.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Update Your SEO Strategy for Voice Search in 2023 - 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