{"id":6568,"date":"2021-02-24T03:07:26","date_gmt":"2021-02-24T03:07:26","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=6568"},"modified":"2022-04-28T09:04:55","modified_gmt":"2022-04-28T09:04:55","slug":"choosing-a-colour-scheme-for-your-website","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html","title":{"rendered":"5 Things to Remember When Choosing a Colour Scheme for Your Website"},"content":{"rendered":"<p style=\"text-align: justify;\">One of the biggest, most important facets of branding is colour. Not only is it a foundation of good aesthetics, it also helps establish identity, convey emotions, and even set a mood.<\/p>\n<p style=\"text-align: justify;\">For example, many fast food companies use red and yellow to communicate excitement and cravings. On the other hand, brands that focus on relaxation, freshness, nature, or freedom predominantly use green.<\/p>\n<p style=\"text-align: justify;\">This simply means that you have to look beyond the logo when it comes to choosing colours. You also have to consider other elements of branding, including your physical store (if you have one) and your website. For the latter, it\u2019s a good idea to <a href=\"https:\/\/www.activatedesign.co.nz\/Services\/Websites\/Website-Design\/\" target=\"_blank\" rel=\"noopener nofollow\">hire web designers<\/a> to ensure both a great layout and the best applications of colour.<\/p>\n<p style=\"text-align: justify;\">If you don\u2019t have a website yet or perhaps are thinking about rebranding, here are some key things to remember when picking a colour scheme:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65658e6412f3f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65658e6412f3f\"  type=\"checkbox\" id=\"item-65658e6412f3f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\/#Familiarise_Yourself_With_Colour_Philosophy\" title=\"Familiarise Yourself With Colour Philosophy\">Familiarise Yourself With Colour Philosophy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\/#Pick_a_Main_Colour\" title=\"Pick a Main Colour\">Pick a Main Colour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\/#Decide_on_a_Colour_Scheme\" title=\"Decide on a Colour Scheme\">Decide on a Colour Scheme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\/#Dont_Forget_the_Typeface_Colour\" title=\"Don\u2019t Forget the Typeface Colour\">Don\u2019t Forget the Typeface Colour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\/#Remember_the_Little_Details\" title=\"Remember the Little Details\">Remember the Little Details<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Familiarise_Yourself_With_Colour_Philosophy\"><\/span><strong>Familiarise Yourself With Colour Philosophy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">According to research, about 85% of consumers are influenced by colour when making purchases. What\u2019s more, colour also boosts brand recognition by about 80%. These are considerable figures, which means you should choose colours wisely if you want to capitalise on them.<\/p>\n<p style=\"text-align: justify;\">The best thing to do before you make a decision is to familiarise yourself with <a href=\"https:\/\/en.wikipedia.org\/wiki\/Philosophy_of_color#:~:text=Within%20the%20philosophy%20of%20color,physical%20properties%20that%20objects%20possess.\" target=\"_blank\" rel=\"noopener nofollow\">colour philosophy<\/a>, regardless of whether you already have an existing logo or not. Different colours can mean a lot of different things, so you really need to be mindful. Some of the most common associations include the following:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Black &#8211; elegance, authority, mystery<\/li>\n<li>Blue &#8211; stability, dependability, calmness<\/li>\n<li>Brown &#8211; earthiness, relatability, reliability<\/li>\n<li>Green &#8211; freshness, growth, harmony<\/li>\n<li>Orange &#8211; friendliness, cheerfulness, fun<\/li>\n<li>Purple &#8211; quality, luxury, ambition<\/li>\n<li>Red &#8211; energy, excitement, passion<\/li>\n<li>White &#8211; simplicity, possibility, goodness<\/li>\n<li>Yellow &#8211; happiness, optimism, positivity<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This is just a quick glimpse of what colours can mean or symbolise. What\u2019s more, there are also negative traits that can be associated with each colour. These include anger or aggression for red, and cowardice or deceit for yellow.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pick_a_Main_Colour\"><\/span><strong>Pick a Main Colour<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Once you know what the colours stand for, it\u2019s time to choose the main colour of your website. If you already have a logo and\/or other marketing materials, it\u2019s common practice to anchor the website\u2019s main colour on those. However, neutral colours such as beige, nude, sand, or even grey can work wonders for any brand or any colour of logo.<\/p>\n<p style=\"text-align: justify;\">If you want, you can also ask<a href=\"https:\/\/www.digital-web-services.com\/how-to-make-your-sites-with-low-cost-website-design-company.html\"> your web design supplier<\/a> for some suggestions. They can provide you with some swatches and mock-ups so you can visualise how everything will look like.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Decide_on_a_Colour_Scheme\"><\/span><strong>Decide on a Colour Scheme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">After choosing your main colour, the next step is to decide on a colour scheme. You have a variety to choose from, but the most popular are analogous, complementary, triadic, compound, and monochromatic.<\/p>\n<p style=\"text-align: justify;\">The analogous colour scheme involves three side-by-side colours on the colour wheel. It\u2019s composed of a dominant colour (the main colour you chose), a supporting colour, and an accent colour.<\/p>\n<p style=\"text-align: justify;\">For something that lets the accent colour \u201cpop\u201d more, you can go with a complementary colour scheme. This is where you use two colours that are directly opposite each other in the colour wheel for a sharper contrast.<\/p>\n<p style=\"text-align: justify;\">Something more extreme is the triadic scheme, which is composed of three colours that are evenly spaced in the colour wheel. The most basic example of this would be the three primary colours: red, blue, and yellow.<\/p>\n<p style=\"text-align: justify;\">For a more subtle contrast, a compound <a href=\"https:\/\/www.digital-web-services.com\/choosing-a-colour-scheme-for-your-website.html\">colour scheme<\/a>\u00a0is ideal. Also called split complementary, this is a colour scheme comprising three colours: the main colour and two colours beside its complementary one.<\/p>\n<p style=\"text-align: justify;\">Finally, monochromatic is a good choice if you want simplicity. It\u2019s also easy to achieve a unified look with monochrome hues since all the tones are picked from the same colour.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dont_Forget_the_Typeface_Colour\"><\/span><strong>Don\u2019t Forget the Typeface Colour<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">When it comes to choosing the typeface or font colours on your website, don\u2019t constrain yourself to black or white. In fact, there are few pure-black typefaces on the web simply because it will appear stark on the page. This can lead to eyestrain, not to mention shock, and can cause visitors to navigate away from your site.<\/p>\n<p style=\"text-align: justify;\">If you\u2019re partial to black, opt for grey or grey-tinted colours. This will help soften the starkness of balck. You should also consider a colour that\u2019s already part of the pallette. For example, if you have a red and purple colour scheme, consider using purple for big fonts such as titles. White is also a good choice if you\u2019re working with dark backgrounds.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Remember_the_Little_Details\"><\/span><strong>Remember the Little Details<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Finally, don\u2019t forget to pick a colour for the little details in your website. These include the envelope and\/or telephone for the \u201cContact Us\u201d icon\/s, text dividers, and even hyperlinked text. These small details can make or break the look of your website.<\/p>\n<p style=\"text-align: justify;\">You should also think about the logos of social media sites that you link on your website. Will you retain Facebook\u2019s blue and white icon or will you adjust the colour to match your website? You should also think about the colours of pop-up announcements for promotions and the like.<\/p>\n<p style=\"text-align: justify;\">One last advice is this: don\u2019t be afraid to explore the web if you need references. You can also ask for the opinion of your web designers. They\u2019re there to ensure that you have a beautiful website and they\u2019ll be more than happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest, most important facets of branding is colour. Not only is it a foundation of good aesthetics, it also helps establish identity, convey emotions, and even set a mood. For example, many fast food companies use red and yellow to communicate excitement and cravings. On the other hand, brands that focus on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[18],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things to Remember When Choosing a Colour Scheme for Your Website<\/title>\n<meta name=\"description\" content=\"Remember the best 5 things before choosing a colour scheme for your website design in 2023. 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