{"id":7879,"date":"2021-07-23T11:58:49","date_gmt":"2021-07-23T11:58:49","guid":{"rendered":"https:\/\/www.digital-web-services.com\/?p=7879"},"modified":"2023-05-02T14:57:14","modified_gmt":"2023-05-02T14:57:14","slug":"7-things-to-consider-before-hiring-an-seo-company","status":"publish","type":"post","link":"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html","title":{"rendered":"7 Things to Consider Before Hiring an SEO Company"},"content":{"rendered":"<p style=\"text-align: justify;\">SEO is key to a successful digital marketing campaign in today\u2019s era. Businesses of all sizes are now depending greatly on a solid SEO strategy to build their reputation and promote their brand.<\/p>\n<p style=\"text-align: justify;\">If you\u2019re among the thousands of companies looking to team up with a local SEO company, you definitely want to stick around a little longer here. We\u2019ll explore seven of the most important things to consider before <a href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\">hiring an SEO company<\/a>.<\/p>\n<p style=\"text-align: justify;\">Keep in mind that search engine optimization is an ever-changing practice as algorithms are being updated on a regular basis for a better user experience. Between managing your business, dealing with customers, and supervising your employees, you may not have time to prioritize keywords, search rankings, and organic traffic anymore.<\/p>\n<p style=\"text-align: justify;\">Hiring a team of SEO experts is the way to go if that\u2019s the case. The question is, how do you choose an agency that\u2019s best for meeting your business goals? Consider these seven things:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6565858a4c459\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6565858a4c459\"  type=\"checkbox\" id=\"item-6565858a4c459\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#1_SEO_Expertise\" title=\"1. SEO Expertise\">1. SEO Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#2_Years_of_Experience\" title=\"2. Years of Experience\">2. Years of Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#3_Case_Studies\" title=\"3. Case Studies \">3. Case Studies <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#4_Too_Good_to_Be_True\" title=\"4. Too Good to Be True\">4. Too Good to Be True<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#5_Positive_Reviews\" title=\"5. Positive Reviews\">5. Positive Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#6_Tools_of_the_Trade\" title=\"6. Tools of the Trade\">6. Tools of the Trade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#7_White_Hat_Practices\" title=\"7. White Hat Practices\">7. White Hat Practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\/#The_Search_for_an_Effective_SEO_Company_Starts_Today\" title=\"The Search for an Effective SEO Company Starts Today!\">The Search for an Effective SEO Company Starts Today!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_SEO_Expertise\"><\/span>1. SEO Expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">While this may sound like a no-brainer, we believe it deserves to be in the list.<\/p>\n<p style=\"text-align: justify;\">Find a local SEO company that has search engine optimization as the primary service and main focal point of their business. You may choose one that focuses on mastering a few other services, with SEO as their number one specialty.<\/p>\n<p style=\"text-align: justify;\">See to it that they always keep up-to-date on the latest SEO guidelines too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Years_of_Experience\"><\/span><strong>2. Years of Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A seasoned local SEO company with at least 10 years of success in the industry will assure you that it has been refining and improving its search engine best practices ever since it started.<\/p>\n<p style=\"text-align: justify;\">SEO agencies that are more than 10 years old have overcome countless challenges brought about by business cycles. This shows how persistent they are in achieving their goals despite the trials and setbacks. And, that\u2019s exactly what you need in an SEO\u00a0 company.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Case_Studies\"><\/span><strong>3. Case Studies <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Anyone can tell you they\u2019re a 100% proficient SEO company. The truth is, there are many who are just pretending to be one these days. That\u2019s why you should perform a background check by asking for samples of their previous work.<\/p>\n<p style=\"text-align: justify;\">Be sure to look at their previous <a href=\"https:\/\/www.semrush.com\/blog\/seo-campaign\/\" target=\"_blank\" rel=\"noopener nofollow\">SEO campaigns<\/a> to get a clearer idea of their skills and services. You should see an impressive track record, specifically a history of increasing traffic and higher rankings for their clients.<\/p>\n<p style=\"text-align: justify;\">You might also want to consider searching them on Google to determine their ranking in the search engine. If they don\u2019t rank high as claimed, turn them down and find another local SEO company. Stay away from companies that make false claims or exaggerations about a successful history.<\/p>\n<p>Don&#8217;t hesitate to ask them for specific case studies. If you&#8217;re contracting them to get you ranking in the <a href=\"https:\/\/brooksmanley.com\/local-seo-rank-local-pack\/\" target=\"_blank\" rel=\"noopener\">local pack<\/a>, you should be looking at local SEO case studies. Just because someone can drive a bunch of traffic to a blog doesn&#8217;t mean they fully understand local.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Too_Good_to_Be_True\"><\/span><strong>4. Too Good to Be True<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another red flag to watch out for is an SEO agency that makes promises that sound too impossible to achieve.<\/p>\n<p style=\"text-align: justify;\">For instance, if it promises first page rankings on Google by buying loads of links or an <a href=\"https:\/\/www.digital-web-services.com\/reasons-to-avoid-cheap-seo-packages.html\">SEO package<\/a>, then you better keep your money and decline their offer. Any legit and reputable company will tell you that it takes a lot of time and effort to get to the top.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Positive_Reviews\"><\/span><strong>5. Positive Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As with investing in a product or service, it\u2019s important to read online reviews first.<\/p>\n<p style=\"text-align: justify;\">An established local SEO company should have a flood of reviews over time, with most of them coming from satisfied clients. Then again, you couldn\u2019t trust any agency whose reviews are all highly favorable, without a single negative feedback. Settle for one that has at least a 4.5 star rating.<\/p>\n<p style=\"text-align: justify;\">Also, don\u2019t opt for a company that has plenty of positive reviews in just a short amount of time. Chances are, those reviews aren\u2019t from actual clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Tools_of_the_Trade\"><\/span><strong>6. Tools of the Trade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">It\u2019s not about knowing every tiny detail about the tools an SEO agency uses; rather, it\u2019s about knowing they\u2019re able to explain how these tools play a significant role in boosting your search engine strategy.<\/p>\n<p style=\"text-align: justify;\">For a local SEO company to earn trust, it should have all the tools needed for completing tests, conducting audits, and whatnot. As their potential client, you should have an understanding of how they perform research, monitor backlinks and rankings, and analyze competitors.<\/p>\n<p style=\"text-align: justify;\">Additionally, the company must be able to explain why they use certain tools, as well as the successes they\u2019ve experienced with other companies who have used their services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_White_Hat_Practices\"><\/span><strong>7. White Hat Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One of the ways to learn whether you\u2019re dealing with a phony SEO company is by asking them to give you a detailed list of what they will do on your website.<\/p>\n<p style=\"text-align: justify;\">If you notice any black hat practices, such as keyword stuffing or the use of invisible text, that should be enough reason to find another agency. Why? Websites that apply black hat SEO are bound to get punished, or worse, removed from search results.<\/p>\n<p style=\"text-align: justify;\">These sites may be appealing at first, but eventually, they will incur penalties from Google.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Search_for_an_Effective_SEO_Company_Starts_Today\"><\/span><strong>The Search for an Effective SEO Company Starts Today!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Now that you know all the important points to consider in hiring a <a href=\"https:\/\/www.yourdigitalresource.com\/miami-seo\" target=\"_blank\" rel=\"noopener nofollow\">local SEO company you can trust<\/a>, it\u2019s time to begin your search.<\/p>\n<p style=\"text-align: justify;\">Working with the right SEO agency is a critical step in growing your business and taking it to the top of the success ladder. Don\u2019t fall for those who promise you overnight success, but go for one that\u2019s sincere about helping you reach your goals in a reasonable span of time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is key to a successful digital marketing campaign in today\u2019s era. Businesses of all sizes are now depending greatly on a solid SEO strategy to build their reputation and promote their brand. If you\u2019re among the thousands of companies looking to team up with a local SEO company, you definitely want to stick around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[5],"tags":[],"offerexpiration":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Things to Consider Before Hiring an SEO Company in 2023 - DWS<\/title>\n<meta name=\"description\" content=\"Here are 7 things, which you should consider before hiring an SEO company or agency in 2023. It will be the best for your business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-web-services.com\/7-things-to-consider-before-hiring-an-seo-company.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things to Consider Before Hiring an SEO Company in 2023 - DWS\" \/>\n<meta property=\"og:description\" content=\"Here are 7 things, which you should consider before hiring an SEO company or agency in 2023. 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